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Senior Global Events Manager
Huda Beauty
Dubai, UAE
Full Time
Manager
1 weeks ago
Event StrategyExperiential MarketingBudget ManagementVendor ManagementProject ManagementCross functional Collaboration
Free
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Event StrategyExperiential MarketingBudget Management
About the Role
Huda Beauty seeks a Senior Global Events Manager to define and lead the global events strategy, creating immersive brand experiences.
Key Skills for This Role
Event StrategyExperiential MarketingBudget ManagementVendor ManagementProject ManagementCross functional Collaboration
Responsibilities
- Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
- Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
- Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
- Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best in class experiential concepts.
- Lead end to end delivery of global and regional events, from concepting, creative design, and pre production through execution and post event evaluation.
- Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events.
- Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
- Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
- Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
- Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on site execution.
- Define event specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.
- Provide data driven insights to inform continuous improvement of the experiential strategy.
Requirements
- Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field
- 8+ years leading global scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand
- Strong strategic vision with ability to translate brand goals into iconic experiences
- Demonstrated creative problem solving with hands on operational leadership
- Exceptional relationship building skills with agencies, production partners, talent, and internal teams
- High cultural awareness and ability to adapt events for diverse regions
- Commitment to sustainable and responsible event practices
- Highly results oriented with strong analytical and project management capabilities
- Excellent communication, leadership presence, and agility
- Multilingual abilities and global experience are a strong plus
Full Job Posting
Who We Are
- At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves.
- Launched by award winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands.
- As a company, we are fueled by purpose and not profit.
Summary
- The Senior Manager, Global Events will define, lead, and elevate Huda Beauty's global events strategy, creating immersive, culturally resonant, brand defining experiences that drive awareness, desirability, and commercial impact.
- This role requires a visionary experiential strategist with deep expertise in high scale global events, exceptional operational leadership, and proven success delivering transformative brand moments across markets.
- Success in this role depends on a rare blend of creative vision, experiential innovation, agency collaboration, logistical excellence, and global leadership.
Essential Duties and Responsibilities
- Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
- Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
- Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
- Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best in class experiential concepts.
- Lead end to end delivery of global and regional events, from concepting, creative design, and pre production through execution and post event evaluation.
- Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events.
- Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
- Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
- Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
- Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on site execution.
- Define event specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.
- Provide data driven insights to inform continuous improvement of the experiential strategy.
Additional Duties
- Prepare detailed post event reports for senior leadership, including impact assessment and strategic recommendations.
- Own and manage the global events budget, ensuring strategic investment and cost efficiency across all program tiers.
- Lead operational planning, toolkits, templates, and workflows to ensure scale, consistency, and operational excellence across markets.
- Oversee contract negotiations and SOWs with agencies and production partners.
- Ensure all events meet legal, safety, and compliance standards across regions.
- Act as a driving force for the events function, championing standards for creativity, innovation, and execution excellence.
- Partner with regional event leads to ensure alignment, adoption of best practices, and consistent execution in local markets.
- Mentor and develop the events team and regional event leads, building an agile and high performing global experiential team.
Requirements
- Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field
- Proven track record leading global scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand, backed by 8+ years in the field
- Strong strategic vision with the ability to translate brand goals into iconic experiences
- Demonstrated creative problem solving with hands on operational leadership
- Exceptional relationship building skills with agencies, production partners, talent, and internal teams
- High cultural awareness and ability to adapt events for diverse regions
- Commitment to sustainable and responsible event practices
- Highly results oriented with strong analytical and project management capabilities
- Excellent communication, leadership presence, and agility
- Multilingual abilities and global experience are a strong plus
Benefits
- Monthly 'Self Love Days' at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
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