Senior Global Brand Marketing Manager - Fragrance
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Key skills for this role
About the Role
Huda Beauty is seeking a Senior Global Brand Marketing Manager for Fragrance to lead global marketing strategy, develop 360° launch campaigns, and drive brand equity. Requires 5+ years in prestige beauty or luxury fragrance marketing with proven success in global fragrance launches.
Key Skills for This Role
Responsibilities
- Lead the global marketing strategy and execution for the fragrance portfolio
- Develop breakthrough 360° launch campaigns that build brand equity and drive consumer desire
- Own end to end marketing development of new fragrance launches and core franchise support
- Develop compelling fragrance positioning and consumer narratives
- Lead development of global launch toolkits including campaign messaging, visual identity, and paid media assets
Requirements
- 5+ years in prestige beauty or luxury fragrance marketing
- Proven experience leading successful global fragrance launches from concept through commercialization
- Strong understanding of fragrance storytelling, olfactive positioning, and consumer behavior
- Experience creating integrated 360° campaigns spanning digital, retail, PR, influencer, social, experiential, and e commerce
Full Job Posting
Summary
- We are seeking an experienced Senior Global Brand Marketing Manager – Fragrance with a proven track record of building and launching successful fragrance brands and campaigns within the prestige beauty or luxury fragrance industry. This individual will have deep expertise in fragrance storytelling,
Essential Duties and Responsibilities
- Lead the global marketing strategy and execution for the fragrance portfolio, developing breakthrough 360° launch campaigns that build brand equity, drive consumer desire, and achieve commercial objectives.
- Own the end to end marketing development of new fragrance launches and core franchise support, from concept positioning through global launch execution.
- Develop compelling fragrance positioning by translating olfactive compositions, ingredients, craftsmanship, inspiration, and emotional storytelling into engaging consumer narratives across all channels.
- Define the strategic consumer, positioning, messaging hierarchy, campaign architecture, and key selling points for each fragrance launch.
- Lead the development of global launch toolkits, including campaign messaging, visual identity, paid media assets, e commerce content, retailer assets, PR materials, influencer guidelines, education materials, and sampling strategies.
- Develop innovative consumer experiences that elevate fragrance discovery, including experiential activations, gifting moments, sampling programs, influencer events, retail theatre, and social first storytelling.
- Collaborate with Creative, Commercial, Education, Digital, PR, Social, and Regional Marketing teams to deliver seamless, premium consumer experiences across every touchpoint.
- Own creative briefing and campaign development, ensuring all assets consistently reflect the brand vision while delivering best in class execution.
- Build annual launch calendars and integrated marketing plans that balance innovation, hero franchise support, and commercial priorities.
- Analyze fragrance market trends, competitive activity, consumer behavior, and cultural shifts to identify whitespace opportunities and strengthen launch strategies.
- Monitor campaign performance, synthesize post launch learnings, and identify opportunities to optimize future launches and marketing investment.
- Lead cross functional project management, ensuring launches are delivered on time, within scope, and with clear accountability across global stakeholders.
Requirements
- Proven track record building and launching successful fragrance brands and campaigns within prestige beauty or luxury fragrance, typically reflecting 5+ years in a similar role.
- Proven experience leading successful global fragrance launches from concept through commercialization.
- Strong understanding of fragrance storytelling, olfactive positioning, consumer behavior, and the premium fragrance landscape.
- Experience creating integrated 360° campaigns spanning digital, retail, PR, influencer, social, experiential, and e commerce.
- Demonstrated ability to influence cross functional teams and manage multiple global projects simultaneously.
- Strong strategic thinking combined with exceptional execution and project management skills.
- Experience partnering with Product Development and Creative teams throughout the product innovation lifecycle.
- Excellent communication, presentation, and stakeholder management skills.
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
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