Senior Executive Digital Marketing - Global Village - Dubai Holding Entertainment
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Key skills for this role
About the Role
Dubai Holding Entertainment seeks a Senior Executive Digital Marketing to support digital campaigns for Global Village. The role involves managing SEM, paid social, SEO, and marketing automation, as well as creating bilingual content.
Key Skills for This Role
Responsibilities
- Support the execution of digital marketing campaigns across the website, mobile apps, and marketing automation platforms
- Manage and optimise digital advertising activities, including SEM, paid social, display, and programmatic campaigns
- Collaborate with internal teams and external agencies to ensure timely delivery of digital assets and campaigns
- Develop and optimize SEO strategies, including keyword performance, site content, and page descriptions
- Create and review bilingual (English & Arabic) digital content to ensure quality and consistency across platforms
- Monitor and analyse campaign performance, preparing regular reports to drive insights and optimisation
- Support direct communication channels, including email, push notifications, SMS, and WhatsApp campaigns
Requirements
- Bachelor's degree in Marketing, Digital Marketing, or a related field
- Proven experience in digital marketing within the GCC; entertainment or leisure industry preferred
- Strong understanding of digital channels including SEO, paid media, and marketing automation platforms
- Ability to create and review digital content in both English and Arabic
- Experience working with digital agencies and managing campaign delivery
- Strong analytical skills with the ability to interpret campaign performance data
- Excellent communication and stakeholder management skills
- Experience with Google tools and marketing analytics platforms
- Knowledge of marketing automation systems such as Salesforce Marketing Cloud
- Strong project management and organisational skills
- High attention to detail and ability to manage multiple campaigns simultaneously
Full Job Posting
About Dubai Holding Entertainment
- Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub.
- Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.
About the Job
- Support the execution of digital marketing campaigns across the website, mobile apps, and marketing automation platforms.
- Manage and optimise digital advertising activities, including SEM, paid social, display, and programmatic campaigns.
- Collaborate with internal teams and external agencies to ensure timely delivery of digital assets and campaigns.
- Develop and optimize SEO strategies, including keyword performance, site content, and page descriptions.
- Create and review bilingual (English & Arabic) digital content to ensure quality and consistency across platforms.
- Monitor and analyse campaign performance, preparing regular reports to drive insights and optimisation.
- Support direct communication channels, including email, push notifications, SMS, and WhatsApp campaigns.
About You
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing within the GCC; entertainment or leisure industry preferred.
- Strong understanding of digital channels including SEO, paid media, and marketing automation platforms.
- Ability to create and review digital content in both English and Arabic.
- Experience working with digital agencies and managing campaign delivery.
- Strong analytical skills with the ability to interpret campaign performance data.
- Excellent communication and stakeholder management skills.
- Experience with Google tools and marketing analytics platforms.
- Knowledge of marketing automation systems such as Salesforce Marketing Cloud.
- Strong project management and organisational skills.
- High attention to detail and ability to manage multiple campaigns simultaneously.
About the Benefits
- Competitive compensation, exciting career development opportunities, and a collaborative and creative work environment.
- We are committed to attracting the brightest minds and nurturing the most innovative candidates.
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