Senior CRO Manager

Role Overview

Core Problems and Scope

• Grow conversion by deciding what to test, in what order, and how to improve Revenue Per Visitor.
• Evaluate pricing presentation, comparisons, bundles, upsells, promotional messaging, trust signals, and risk reversal using evidence.
• Build the hypothesis pipeline, testing standards, and prioritization system for conversion improvement.

First-Year Priorities

• Build the prioritized optimization backlog and the logic used to rank it.
• Run the experimentation roadmap from hypothesis through experiment design, implementation, QA, launch, analysis, and validation.
• Rebuild the mobile purchase journey around viewport priority, information hierarchy, and progressive disclosure.
• Set testing standards for Design and Development and connect paid-media performance with on-site behavior.

Required Experience and Skills

• At least 5 years of hands-on CRO and e-commerce analytics experience in high-traffic environments with measurable revenue impact.
• Advanced GA4 and behavioral analytics experience using tools such as Hotjar, FullStory, or Clarity.
• End-to-end A/B and multivariate testing experience with Optimizely, VWO, or Convert and statistical rigor.
• Strong visual and UI judgment, mobile-first CRO expertise, and premium DTC merchandising sense.
• Experience with BI tools such as Looker or Tableau and advanced AI use across CRO research and hypothesis development.
• Strong ownership and communication skills for concurrent initiatives and senior leadership presentations.

Good-to-Have Experience

• Experience with high-consideration DTC brands, particularly sleep, wellness, or comfort products.
• Experience with Shopify or Shopify Plus.
• Working knowledge of SQL, Google Tag Manager, HTML, CSS, JavaScript, advanced segmentation, customer lifetime value analysis, predictive modeling, or paid media analytics.

Compensation

• Compensation is up to AED 37,000 per month tax-free, plus a monthly performance bonus of up to 25% of base salary.
• The package includes an annual salary review, return flight allowance, parking allowance, and other benefits.

Workplace

• The role is based on-site in Dubai, UAE, with relocation assistance and visa support.
• The work environment is an AI-first office in Dubai Internet City.

Benefits and Support

• Benefits include worldwide health coverage, life and personal accident insurance, annual leave, UAE public holidays, and end-of-service gratuity.
• International hires receive UAE work visa sponsorship, flights, airport transfers, and temporary hotel accommodation.
• The role includes an annual learning budget and access to an AI-native tool stack.