Senior Creative Strategist
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About the Role
A DTC decorative lighting brand testing 100+ creative concepts a week is looking for the person who can turn that momentum into a machine.
Key Skills for This Role
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Job Description
A DTC decorative lighting brand testing 100+ creative concepts a week is looking for the person who can turn that momentum into a machine.
As their Senior Creative Strategist, youll own the strategy, shape the team, and build the systems that connect performance data to winning creative with direct founder access and a clear path to Head of Creative.
If youve built creative systems from scratch, know how to brief a UGC creator as confidently as you can read a Meta dashboard, and thrive in fast-moving environments where your decisions show up in the numbers, this role was built for you.
***This is a fully remote, full-time contractor role.***
Whats In It For You
- Ownership: Take full creative strategy ownership; this is a role with real scope, not a support function.
- Growth path: Clear trajectory from Sr. Creative Strategist to Head of Creative as the team scales.
- Performance bonus: Tied to creative KPIs like hook rate, CPA improvement, and testing volume.
- Direct founder access: Work directly with co-founders, with no middle layers or slow sign-offs.
- Fully remote and flexible: Work from anywhere, with timezone overlap as needed.
- Fast-moving brand: An environment where your decisions matter week to week, not quarter to quarter.
What Youre Getting Into
- Analyze Meta and AppLovin performance data daily to extract actionable insights and identify why specific hooks or angles are winning.
- Brief a creative team of 10+ people, including writers, editors, and UGC creators, ensuring every brief is backed by data and clear performance goals.
- Propose and develop new creative concepts and angles, moving the brand away from a concentration in a few styles into distinct, diverse creative categories.
- Manage the end-to-end creative calendar and testing queue, ensuring the team maintains an output of 100+ unique concepts per week.
- Run weekly creative reviews with the team to share wins, losses, and learnings from the internal performance dashboard.
- Contribute directly to creative concepts yourself, blending your strategic oversight with hands-on ideation and copywriting.
Who You Are
- You have a proven track record running creative strategy for DTC brands on Meta with real, measurable results, not just agency credits.
- You understand what makes an ad convert, not just what makes it look good.
- Youre data-literate, comfortable in an ads dashboard, able to spot patterns, and confident translating them into briefs and concepts.
- You have experience briefing and coordinating creative teams: writers, UGC creators, and editors.
- You take ownership, bring ideas, test them, and iterate without being told to.
- Youve worked in-house at a DTC brand, ideally in home goods, lifestyle, or seasonal products.
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: https://www.theprosana.com Job Function: Sales Company Industry/
Sector: Personal Care Product Manufacturing And Retail Health And Personal Care Products
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