Senior Communication and Content Specialist - Dubai, UAE
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Key skills for this role
About the Role
Siemens Middle East seeks a Senior Communications & Content Specialist to shape regional narratives. You will create strategic content in English and Arabic, support executive thought leadership, and manage digital and social media content.
Key Skills for This Role
Responsibilities
- Produce high quality original content in English and Arabic across diverse formats
- Provide communications support for senior executives, drafting briefing packs, key messages, and talking points
- Manage content workflows and ensure timely production aligned with editorial calendar
- Optimize and adapt content for digital platforms applying SEO/AEO principles
- Monitor content performance and leverage insights to enhance engagement
- Partner with business communications colleagues to source stories and technical expertise
- Support event communications including pre event promotion and post event reporting
Requirements
- 5+ years in communications, content, journalism, or editorial roles
- Exceptional professional writing and editing skills in both English and Arabic
- Proven ability to write across diverse formats and for various audiences
- Hands on experience with social media platforms and content management systems
- Strong research skills and ability to translate complex topics into compelling narratives
- Excellent project management skills
- Bachelor's degree in Communications, Journalism, Marketing, or related field
Full Job Posting
Job Summary
- Siemens Middle East is seeking a dynamic and experienced Content & Communications Specialist to join our Marketing and Communications Team.
- Reporting to the Head of Strategic Communications, this role is pivotal in shaping our narrative across the region.
Key Responsibilities
- Produce high quality original content in English and Arabic across diverse formats including articles, op eds, press releases, case studies, social media, newsletters, and internal communications.
- Translate complex technical subjects into engaging narratives for senior audiences.
- Develop multimedia content briefs including video scripts and visual specifications.
- Provide comprehensive communications support for senior executives, drafting briefing packs, key messages, talking points, and Q&A.
- Craft compelling social media content for executive profiles.
- Develop executive presentations, speeches, and remarks.
- Support media engagement by preparing media materials and coordinating interview logistics.
- Research industry trends and market developments to inform thought leadership pipeline.
- Manage content workflows ensuring timely production, review, and publication.
- Uphold Siemens' editorial guidelines, tone, accuracy, and narrative architecture.
- Optimize and adapt content for digital platforms applying SEO/AEO principles.
- Monitor content performance leveraging insights to enhance engagement and reach.
What you'll bring
- 5+ years in communications, content, journalism, or editorial roles.
- Exceptional professional writing and editing skills in both English and Arabic.
- Proven ability to write effectively across diverse formats and for various audiences.
- Hands on experience with social media platforms and content management systems.
- Strong research skills and ability to translate complex topics into compelling narratives.
- Excellent project management skills.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field.
We offer you
- 2 to 3 days of mobile working per week as a global standard.
- Diverse and inclusive culture.
- An environment where everyone can bring their whole self and feel a sense of belonging.
- Ability to develop personally and expertly.
- Great variety of learning & development opportunities.
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