Senior Cards Product Manager/ Product Head
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Key skills for this role
About the Role
Develop customer value propositions, execute go-to-market strategies, manage campaigns, and ensure compliance in high-net-worth credit card products.
Key Skills for This Role
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Customer Value Proposition (Cvp) Development
- Design differentiated CVPs for World Elite, Legend, and Legend Exclusive cards, incorporating lifestyle, travel, and financial benefits.
- Benchmark against regional and global HNW card offerings (e.g., Emirates NBD Voyager World Elite, Mawarid World Elite).
- Ensure Sharia-compliant structuring (e.g., Murabaha, Wakalah).
Go-To-Market (Gtm) Strategy
- Develop and execute GTM plans including launch timelines, channel strategy, and stakeholder alignment. Coordinate with internal teams (Marketing, Compliance, Operations, Legal, Technology) for seamless execution.
Launch
- Execute the launch of the three products into the market
Commercialization
- Define pricing, revenue models, and profitability targets for each proposition.
- Monitor and optimize product performance through dashboards and KPIs (activation, spend, ENR, retention).
Campaign Management
- Lead end-to-end campaign execution: concept, design, launch, fulfillment, and post-campaign analysis.
- Design offers (cashback, rewards, travel perks) and manage vendor relationships for fulfillment.
- Implement personalization strategies across CRM, digital, and mobile channels.
Market Research & Competitive Analysis
- Conduct market scans to identify gaps and opportunities in the HNW segment.
- Analyze competitor offerings and customer preferences to inform product features.
Risk & Compliance
- Align product features with Islamic banking regulations and internal risk frameworks.
- Collaborate with Compliance and Legal teams to ensure regulatory adherence.
Kpis
- Time to Market/Revenue for all three products / Duration from CVP finalization to market launch for each HNW card product.
- Card Activation Rate: Percentage of issued HNW cards activated within the first 30 days of issuance.
- Spend per Active Card: Average monthly spend per active HNW cardholder, segmented by product (World Elite, Legend, Legend Exclusive)
- Campaign ROI: Return on investment for acquisition, usage, and engagement campaigns across HNW card products.
- ENR (Ending Net Receivables) Growth: Growth in ENR per HNW card product, indicating portfolio health and usage.
- Customer Engagement Metrics: Includes open/click rates, spend lift, and frequency of usage across channels (mobile, CRM, POS).
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