SEM Analyst
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Key skills for this role
About the Role
Active Fitness Store seeks a detail-oriented SEM Analyst to manage and optimize paid search campaigns across Google Ads and Microsoft Advertising. The role involves campaign execution, budget pacing, tracking, and performance reporting.
Key Skills for This Role
Responsibilities
- Launch and manage always on and promotional campaigns using Google Ads Editor and Microsoft Ads Editor
- Monitor and control daily/monthly budget pacing
- Ensure strict adherence to campaign taxonomy and tracking standards
- Own platform troubleshooting and support coordination
- Consolidate paid search reporting using GA4, ERP data, and Shopify exports
- Manage and optimize Google Merchant Center feeds
- Analyze performance using advanced Excel techniques
Requirements
- Experience in SEM / Paid Search
- Hands on experience with Google Ads, Microsoft Advertising, and GMC
- Strong GA4 and Excel skills (Pivot Tables, XLOOKUP, IF formulas)
- E commerce experience (Shopify preferred)
- Highly detail oriented with strong problem solving skills
Full Job Posting
Company Description
- Active Fitness Store is a leading provider of premium gym, fitness, and sports equipment across GCC countries.
- We cater to both home use and commercial needs, offering top tier products from industry leading brands.
- Our mission is to support customers in achieving their fitness goals by supplying quality equipment with exceptional service.
Key Responsibilities
- Launch and manage always on and promotional campaigns using Google Ads Editor and Microsoft Ads Editor
- Monitor and control daily/monthly budget pacing
- Ensure strict adherence to campaign taxonomy and tracking standards
- Own platform troubleshooting and support coordination
- Consolidate paid search reporting using GA4, ERP data, and Shopify exports
- Manage and optimize Google Merchant Center feeds
- Analyze performance using advanced Excel techniques
Requirements
- Experience in SEM / Paid Search
- Hands on experience with Google Ads, Microsoft Advertising, and GMC
- Strong GA4 and Excel skills (Pivot Tables, XLOOKUP, IF formulas)
- E commerce experience (Shopify preferred)
- Highly detail oriented with strong problem solving skills
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