Sales Manager - WECA Region
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Key skills for this role
About the Role
ASBIS Middle East seeks a Sales Manager to drive business growth across North Africa and West, East & Central Africa for a leading technology brand. The role requires 5-7 years of sales experience in IT, peripherals, AV, or consumer electronics, with strong channel sales and partner management skills.
Key Skills for This Role
Responsibilities
- Execute regional sales strategies and business plans across assigned territories
- Drive sell in and sell out performance through partner engagement, promotions, and marketing initiatives
- Build and manage relationships with key distributors, retailers, system integrators, resellers, and end user customers
- Deliver sales presentations, product training sessions, and partner enablement programs
- Develop new business opportunities and expand the partner ecosystem across the region
- Support pricing, forecasting, tender participation, and project management activities
- Collaborate closely with internal teams to ensure effective execution and customer satisfaction
- Represent the company at industry events, exhibitions, and partner meetings
Requirements
- 5 7 years of experience in sales, key account management, or business development within IT, peripherals, AV or consumer electronics industries
- Proven experience managing distributors, resellers, retail partners, system integrators, or enterprise accounts
- Strong understanding of channel sales, retail environments, and e commerce ecosystems
- Demonstrated ability to drive revenue growth and achieve sales targets
- Experience with workspace solutions, collaboration technologies, peripherals, gaming accessories, audio solutions, or related product categories is highly preferred
- Strong negotiation, presentation, and relationship management skills
- Ability to communicate effectively with both commercial and technical stakeholders
- Fluent English is required; French and/or Arabic would be a strong advantage
- Willingness to travel across the assigned region
Full Job Posting
Role Overview
- ASBIS Middle East is looking for a Sales Manager to drive business growth across North Africa and West, East & Central Africa (WECA) for a leading global brand in the technology and consumer electronics sector.
Key Responsibilities
- Execute regional sales strategies and business plans across assigned territories.
- Drive sell in and sell out performance through partner engagement, promotions, and marketing initiatives.
- Build and manage relationships with key distributors, retailers, system integrators, resellers, and end user customers.
- Deliver sales presentations, product training sessions, and partner enablement programs.
- Develop new business opportunities and expand the partner ecosystem across the region.
- Support pricing, forecasting, tender participation, and project management activities.
- Collaborate closely with internal teams to ensure effective execution and customer satisfaction.
- Represent the company at industry events, exhibitions, and partner meetings.
Requirements
- 5 7 years of experience in sales, key account management, or business development within IT, peripherals, AV or consumer electronics industries.
- Proven experience managing distributors, resellers, retail partners, system integrators, or enterprise accounts.
- Strong understanding of channel sales, retail environments, and e commerce ecosystems.
- Demonstrated ability to drive revenue growth and achieve sales targets.
- Experience with workspace solutions, collaboration technologies, peripherals, gaming accessories, audio solutions, or related product categories is highly preferred.
- Strong negotiation, presentation, and relationship management skills.
- Ability to communicate effectively with both commercial and technical stakeholders.
- Fluent English is required. French and/or Arabic would be a strong advantage.
- Willingness to travel across the assigned region.
We offer
- Opportunity to work for a financially strong, fast growing multinational company
- Constant interaction with global teams of professionals
- International career opportunities
- Access to continuous professional development: training, certification programs, events, and team buildings
- Attractive remuneration package
- Life events’ gifts, corporate presents, and awards, years of service bonuses
- Special prices for the Company products
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