Business Development Manager (WENA)

Bdm Wena

Responsibilities

• Size markets and assess opportunities by country
• Build go‑to‑market strategies for each territory
• Define pricing, positioning, and channel strategy (wholesale, retail, e‑commerce, direct)
• Track competitors and market trends
• Identify and evaluate distribution and retail partners
• Develop partner value propositions and business cases
• Negotiate and finalize agreements
• Onboard, support, and manage partner operations
• Monitor partner performance and drive retention and growth
• Train and onboard PLSM team members
• Set performance expectations and KPIs
• Provide coaching, support, and performance management
• Develop team capabilities for future growth
• Build sales forecasting methodology
• Establish KPI tracking across territories
• Lead monthly reporting and forecast reviews
• Monitor revenue, margin, and growth targets
• Analyze performance and implement corrective actions
• Understand import/export requirements by country
• Coordinate logistics, shipments, and fulfillment
• Manage inventory and ensure regulatory compliance
• Optimize supply chain efficiency and resolve operational issues

Requirements

• 10+ years in international business development or regional management
• 5+ years in African markets or emerging market environments (highly valued)
• Proven experience launching new products or entering new markets
• Track record of building and scaling sales teams
• Experience with diverse distribution channels and market entry strategies

• Non-Food FMCG Experience

• Ability to develop market strategies from market research
• Strong analytical skills and ability to conduct market research
• Capability to establish scalable processes and systems
• French language is considered an advantage (for WECA coverage)
• Arabic proficiency (preferred for North Africa)
• English fluency (required)
• Based or willing to relocate to Dubai
• Extensive travel comfort (40-50% expected)

Annual Task Plan Overview

• Q1: Conduct market analysis; identify partners; develop go-to-market strategy; develop PLSM recruitment plan
• Q2: Complete PLSM recruitment; sign initial partners; implement operational framework; begin revenue generation
• Q3: Scale partner operations; acquire new customers; optimize pricing; build market presence
• Q4: Consolidate gains; achieve targets; plan for expansion; prepare for FY2027 growth
• We offer:
• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals 🎯
• International career opportunities 🚀
• Access to continuous professional development: training, certification programs, events, and team buildings
• Health insurance
• Competitive salary package and motivation scheme
• Life events’ gifts, corporate presents and awards, years of service bonuses 🎁
• Special prices for the Company products