Business Development Manager - Africa

Overview

Key Responsibilities

• Develop and implement business development and distribution strategies across Africa
• Identify and develop new sales channels including distributors, retail chains, e-commerce, marketplaces, and resellers
• Drive sell-in and sell-out activities with assigned partners
• Lead new product introduction (NPI) activities in the region
• Build and execute country-level sales development plans
• Manage commercial agreements, pricing, promotions, assortment expansion, and listing plans
• Monitor stock levels, forecasting, replenishment, and inventory performance together with central teams
• Conduct market analysis including competitor activity, pricing, customer segments, and channel dynamics
• Ensure strong product visibility and merchandising across offline and online channels
• Coordinate closely with sales, marketing, logistics, finance, and product teams to support business growth
• Prepare accurate sales forecasts, PSI/CPFR reporting, and performance reports
• Ensure timely collection of partner payments and overall account management responsibility

Requirements

• Minimum 3 years of experience in a similar Business Development or Channel Sales role
• Mandatory experience within consumer electronics, retail, or distribution environments
• Strong understanding of retail, e-commerce, and distribution landscape within Africa
• Experience working with leading retail chains, online players, and distributors
• Strong commercial negotiation and relationship management skills
• Experience in sales planning, forecasting, and inventory management
• Good analytical skills with strong market awareness and business acumen
• Ability to work independently, manage priorities, and drive results in a fast-paced environment
• Professional Arabic/French is a big plus
• We offer:
• Opportunity to work for a financially strong, fast-growing multinational company
• Constant interaction with global teams of professionals 🎯
• International career opportunities 🚀
• Access to continuous professional development: training, certification programs, events, and team buildings
• Attractive remuneration package
• Life events’ gifts, corporate presents, and awards, years of service bonuses 🎁
• Special prices for the Company products
• ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.
• In over 30 years of operations, ASBIS has grown into an international group, headquartered in Cyprus, with subsidiaries in 34 countries across EMEA, and nearly 3,000 employees.
• We are proud of being one of the certified companies by Great Place to Work®, the global authority on workplace culture, as we believe that our true asset is people.
• ASBIS invests a lot to create a workplace where every employee has a place for professional growth, and appropriate support to unlock their potential and build a future with the Company.
• Whatever your area of expertise and specialization, you will find a range of career opportunities at ASBIS.
• Apply now.
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