Regional Travel Retail Manager (Luxury Fragrance & Beauty)

Overview

Position Purpose

Strategic Commercial Leadership

• Develop and execute regional strategies to drive sustained revenue growth across travel retail accounts.
• Act as the key commercial partner to travel retail operators, strengthening long-term relationships built on mutual trust and shared performance objectives.
• Identify opportunities to expand brand presence through new listings, enhanced retail positioning, and strategic distribution development.
• Lead business reviews with retail partners, evaluating performance, identifying growth opportunities, and implementing targeted action plans.
• Drive commercial negotiations relating to product placement, space allocation, launches, and promotional participation.
• Maintain a deep understanding of regional travel retail dynamics, competitor activity, and emerging consumer trends.

Retail Excellence And Brand Representation

• Ensure flawless execution of brand standards across all retail locations, maintaining alignment with global visual merchandising and brand guidelines.
• Conduct regular in-market visits to assess retail environments, monitor execution, and identify areas for optimisation.
• Safeguard the brand’s luxury positioning through meticulous attention to presentation, visual impact, and retail experience.
• Oversee implementation of new product launches, ensuring strong visibility and optimal positioning within retail environments.
• Maintain consistent brand storytelling and presence across all touchpoints.

Team Leadership And Field Performance Management

• Provide leadership, guidance, and performance oversight for retail-based brand representatives within travel retail environments.
• Establish clear performance expectations aligned with commercial targets and brand priorities.
• Support recruitment, onboarding, and ongoing development of field teams in collaboration with retail partners.
• Monitor individual and collective performance, implementing corrective actions where necessary to ensure consistent delivery of objectives.
• Foster a culture of accountability, professionalism, and brand advocacy.

Market Intelligence And Performance Analysis

• Monitor and analyse sell-out data, performance trends, and category evolution across key markets.
• Identify risks, opportunities, and areas for growth based on commercial performance indicators.
• Provide structured reporting and strategic recommendations to senior leadership.
• Maintain accurate records relating to retail performance, brand positioning, and account development.
• Stay closely attuned to competitor activity, product innovation, and retail trends.

Promotional Planning And Execution

• Collaborate with internal and external stakeholders to design and implement impactful promotional initiatives.
• Secure and manage promotional participation within retail environments.
• Ensure promotional activities are delivered seamlessly and generate measurable commercial impact.
• Monitor effectiveness of campaigns and recommend improvements to optimise future performance.

Operational And Commercial Governance

• Manage operational activities in alignment with approved budgets and business priorities.
• Ensure effective coordination between commercial, marketing, and retail functions.
• Maintain disciplined control over commercial and operational processes.
• Support implementation of retail development initiatives including fixture enhancements, merchandising upgrades, and retail environment optimisation.

Candidate Profile

• This role requires a highly credible luxury professional with strong commercial acumen and proven experience operating within travel retail or luxury retail distribution environments.
• The successful candidate will demonstrate:
• Proven experience managing travel retail or regional retail operations within luxury, beauty, fragrance, or premium consumer sectors.
• Strong commercial instincts with the ability to drive growth through strategic account management.
• Established experience working directly with major travel retail operators.
• Exceptional relationship-building capabilities across multiple organisational levels.
• Strong analytical capability, with the ability to interpret data and translate insights into action.
• High level of personal credibility and professionalism.
• Excellent organisational and operational discipline.
• Strong communication and presentation skills.
• Ability to operate independently while maintaining alignment with global business objectives.
• A high level of personal motivation, ownership, and accountability.

Personal Attributes

• This position requires an individual who combines commercial strength with refined brand sensitivity.
• The ideal candidate will be:
• Commercially driven yet brand-conscious.
• Confident operating in high-profile, client-facing environments.
• Detail-oriented and operationally precise.
• Highly professional in both conduct and presentation.
• Comfortable working across multicultural environments.
• Resilient, adaptable, and performance-focused.
• Passionate about luxury retail and brand excellence.