Regional Brand Manager | Middle East, North Africa & Turkey
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Key skills for this role
About the Role
Mandarin Oriental is seeking a Regional Brand Manager for the Middle East and Turkey to support brand strategy execution, multi-channel campaigns, and content-driven storytelling. The role involves driving regional brand programs, new hotel openings, and collaborations with hotel marketing teams.
Key Skills for This Role
Responsibilities
- Support the Regional Brand Director with execution of go to market strategies across new openings, rebrands, and special projects
- Assist in rollout and localisation of global and regional campaigns across owned and paid channels
- Lead execution of regional brand events and experiential activations
- Coordinate and support production of content and creative assets
- Collaborate with global creative and digital teams to bring branded initiatives to life
- Work with regional hotels to support media partnerships, KOL/influencer engagement, and PR opportunities
- Liaise with agency and internal stakeholders to measure campaign performance and track ROI
- Keep pulse on emerging trends, customer behaviour, competitor activity, and cultural movements
- Ensure all activations align with global brand guidelines and strategic objectives
- Manage timelines, budgets, and stakeholder communication across projects
- Ensure annual brand audits are completed across the portfolio
- Support day to day communication with hotel based Directors of Marketing and PR Managers
Requirements
- Minimum 4–6 years’ experience in brand, marketing, communications, or content led roles
- Strong brand sensibility and storytelling mindset
- Proven ability to manage projects end to end across creative, commercial, and operational functions
- Excellent interpersonal skills and ability to collaborate with diverse teams
- Highly organized, proactive, and comfortable managing multiple workstreams
- Understanding of luxury consumer behaviour and cultural nuance in the Middle East & Turkey
- Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred
- English fluency required; Arabic language skills are a plus
Full Job Posting
Overview
- Mandarin Oriental is looking for a Regional Brand Manager | Middle East to join our Brand team.
- As Regional Brand Manager, MET, you will play a pivotal role in supporting the Regional Brand Director to bring Mandarin Oriental’s brand strategy to life across the Middle East and Turkey.
Key Responsibilities
- Support the Regional Brand Director with execution of go to market strategies across new openings, rebrands, and special projects.
- Assist in rollout and localisation of global and regional campaigns across key owned and paid channels.
- Lead execution of regional brand events and experiential activations.
- Coordinate and support production of content and creative assets.
- Collaborate with global creative and digital teams to bring branded initiatives to life.
- Work with regional hotels to support media partnerships, KOL/influencer engagement, and PR opportunities.
- Liaise with agency and internal stakeholders to measure campaign performance and track ROI.
- Keep pulse on emerging trends, customer behaviour, competitor activity, and cultural movements.
- Ensure all activations align with global brand guidelines and strategic objectives.
- Manage timelines, budgets, and stakeholder communication across projects.
- Ensure annual brand audits are completed across the portfolio.
- Support day to day communication with hotel based Directors of Marketing and PR Managers.
Qualifications
- Minimum 4–6 years’ experience in brand, marketing, communications, or content led roles, ideally within luxury hospitality, lifestyle, fashion, or premium consumer brands.
- Strong brand sensibility and storytelling mindset.
- Proven ability to manage projects end to end across creative, commercial, and operational functions.
- Excellent interpersonal skills and ability to collaborate with diverse teams.
- Highly organised, proactive, and comfortable managing multiple workstreams.
- Understanding of luxury consumer behaviour and cultural nuance in the Middle East & Turkey.
- Proficiency in Microsoft Office, Canva, and/or Adobe Creative Suite preferred.
- English fluency required; Arabic language skills are a plus.
Our Commitment to You
- Learning & Development: unique learning and development programmes for various stages in your career.
- MOstay: complimentary nights and attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness: a variety of health benefits and wellness programmes.
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