Product Marketing Manager

Overview

Product Marketing Manager

Dubai

Responsibilities

• Product strategy & customer insight
• Identifying user needs by deeply understanding customer behaviour, onboarding journeys, trading patterns, and how our products operate globally
• Translating customer and market insights into data-driven recommendations that inform product strategy and roadmap decisions
• Developing research plans to uncover behavioural insights and stay ahead of the competitive landscape
• Go-to-market ownership
• Independently driving end-to-end go-to-market strategies for product launches, feature releases, and market rollouts
• Owning audience strategy, positioning, value propositions, and messaging frameworks across segments and regions
• Partnering closely with Product, Growth, Sales, and Compliance to ensure launch readiness and cross-functional alignment
• Creating high-impact product marketing assets including landing pages, briefs, sales enablement decks, FAQs, in-product messaging, and campaign narratives
• Delivering launches with a strong bias toward measurable growth, adoption, and commercial impact
• Product analysis & growth
• Designing event tracking frameworks and ensuring proper instrumentation of key user action
• Partnering with Growth and Data teams to connect product events with AdTech and MarTech platforms for optimization and attribution
• Running structured experiments across acquisition, activation, and retention funnels to test hypotheses and improve performance
• Tracking adoption metrics, funnel conversion, and lifecycle engagement to inform continuous optimization
• Building repeatable go-to-market playbooks and scalable frameworks for regional teams
• Market insights & performance tracking
• Conduct market and competitive research to inform product positioning, messaging, and launch strategies.
• Track and analyze product and marketing performance metrics, including adoption, campaign effectiveness, and funnel performance.
• Compile insights and reports to support decision-making, optimization, and continuous improvement.
• Use data and feedback to refine messaging, go-to-market approaches, and execution processes.

Skills & Competencies

• Strong product and commercial mindset, with the ability to connect product capabilities to customer needs and business outcomes.
• Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messages.
• Highly organized and detail-oriented, with strong project management and multitasking abilities.
• Confident stakeholder manager, able to coordinate across product, marketing, growth, sales, compliance, and external partners.
• Calm, proactive problem solver who performs well in fast-paced, high-volume environments.
• Strong sense of ownership and accountability — ownership of outcomes, not just tasks.
• Team-oriented mindset, with a willingness to step in, adapt, and make decisions for the good of the group.

Experience Requirements

• 2–4 years of experience in Product Marketing, Growth Marketing, or a closely related role.
• Experience in fintech, digital financial services, or regulated digital products is preferred; exposure to trading, CFDs, payments, or onboarding journeys is a strong advantage.
• Hands-on experience supporting or leading product launches, campaigns, or major feature releases.
• Experience working closely with cross-functional teams including product, engineering, design, marketing, growth, and sales.
• Experience managing multiple projects in parallel, with strong attention to timelines, dependencies, and quality.
• Experience working in fast-paced marketing or digital environments, preferably with delivery or operations exposure.
• Familiarity with tools such as Jira, Confluence, or similar project and workflow management platforms.
• Comfortable working with performance metrics, reports, and dashboards to track impact and progress.
• Familiarity with AdTech and MarTech ecosystems (tracking events, attribution, automation platforms)
• Ability to translate complex financial products into simple, compelling value propositions

Perks

• Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face.
• We encourage international collaborations and always keep our eyes open to how we can do more.
• The benefits you can expect at your Equiti workplace include:
• Competitive salary package
• Performance-based bonus
• Medical insurance coverage for employees and family members
• Smart working options
• Employee wellness initiatives
• Personalized career development
• Company lunch in the office
• Regular company events
• With energy, drive, and imagination, there’s no limit to where your career can go at Equiti.
• With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
• Equiti is an equal opportunity employer.
• “Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs.
• Equiti has presence in Africa, Europe, and the Middle East.