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Product Marketing Manager
Uganda Alcohol Industry Association (UAIA)
Abu Dhabi, UAE
Full Time
Mid
Remote
2 weeks ago
Product MarketingGo to Market StrategyMarket ResearchSales EnablementDigital MarketingCRM
Free
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Product MarketingGo to Market StrategyMarket Research
About the Role
We are seeking an experienced Product Marketing Manager to develop and execute go-to-market strategies that drive product awareness, adoption, and revenue growth. The role involves defining product positioning, crafting messaging, enabling sales teams, and delivering impactful marketing campaigns.
Key Skills for This Role
Product MarketingGo to Market StrategyMarket ResearchSales EnablementDigital MarketingCRM
Responsibilities
- Develop and execute product marketing strategies aligned with organizational objectives, customer needs, and business growth goals
- Define product positioning, value propositions, messaging frameworks, and competitive differentiation for target markets
- Lead go to market (GTM) planning and execution for new product launches, feature releases, and product enhancements
- Collaborate with product management, sales, digital marketing, customer success, creative, and operations teams
- Conduct market research, customer segmentation, competitor analysis, and industry trend assessments
- Create sales enablement materials including product presentations, battle cards, case studies, brochures, and training resources
- Develop integrated marketing campaigns across digital, social media, email, content, events, and partner channels
- Monitor key performance indicators (KPIs) including product adoption, campaign performance, lead generation, customer engagement, revenue contribution, and market share
- Analyze customer feedback, campaign performance, and product usage data to optimize marketing strategies
- Manage relationships with agencies, vendors, technology partners, and cross functional stakeholders
- Manage product marketing budgets, campaign timelines, resource allocation, and project priorities
- Prepare product marketing reports, dashboards, market insights, and strategic recommendations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Product Management, or a related field preferred
- 5+ years of experience in product marketing, product management, marketing strategy, demand generation, or related roles
- 2+ years of experience managing product launches, go to market strategies, or integrated marketing campaigns preferred
- Strong understanding of product positioning, customer segmentation, messaging development, market research, competitive analysis, and GTM strategy
- Experience with CRM platforms, marketing automation tools, product analytics platforms, project management software, and Microsoft Office Suite
- Familiarity with digital marketing channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising preferred
- Strong analytical, strategic thinking, storytelling, project management, and problem solving skills
- Excellent communication, presentation, stakeholder management, and cross functional collaboration abilities
- Ability to work independently in a remote environment
Full Job Posting
About Us
- We are a customer centric organization committed to building innovative products and delivering exceptional customer experiences through strategic marketing and data driven decision making.
- Our teams collaborate across product, marketing, sales, customer success, analytics, and operations to bring products to market, drive customer adoption, and accelerate business growth.
The Role
- We are seeking an experienced Product Marketing Manager to develop and execute go to market strategies that drive product awareness, adoption, and revenue growth.
- The ideal candidate will bridge the gap between product development and commercial success by defining product positioning, crafting compelling messaging, enabling sales teams, and delivering impactful marketing campaigns throughout the product lifecycle.
Key Responsibilities
- Develop and execute product marketing strategies aligned with organizational objectives, customer needs, and business growth goals.
- Define product positioning, value propositions, messaging frameworks, and competitive differentiation for target markets.
- Lead go to market (GTM) planning and execution for new product launches, feature releases, and product enhancements.
- Collaborate with product management, sales, digital marketing, customer success, creative, and operations teams to ensure successful product commercialization.
- Conduct market research, customer segmentation, competitor analysis, and industry trend assessments to identify growth opportunities.
- Create sales enablement materials including product presentations, battle cards, case studies, brochures, and training resources.
- Develop integrated marketing campaigns across digital, social media, email, content, events, and partner channels to increase product awareness and demand generation.
- Monitor key performance indicators (KPIs) including product adoption, campaign performance, lead generation, customer engagement, revenue contribution, and market share.
- Analyze customer feedback, campaign performance, and product usage data to optimize marketing strategies and improve customer acquisition and retention.
- Manage relationships with agencies, vendors, technology partners, and cross functional stakeholders to deliver high quality marketing initiatives.
- Manage product marketing budgets, campaign timelines, resource allocation, and project priorities effectively.
- Prepare product marketing reports, dashboards, market insights, and strategic recommendations for senior leadership.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Product Management, or a related field preferred.
- Professional certifications in Product Marketing, Digital Marketing, Marketing Strategy, Pragmatic Institute, or equivalent are advantageous.
- 5+ years of experience in product marketing, product management, marketing strategy, demand generation, or related roles.
- 2+ years of experience managing product launches, go to market strategies, or integrated marketing campaigns preferred.
- Strong understanding of product positioning, customer segmentation, messaging development, market research, competitive analysis, and GTM strategy.
- Experience with CRM platforms, marketing automation tools, product analytics platforms, project management software, and Microsoft Office Suite.
- Familiarity with digital marketing channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising is preferred.
- Strong analytical, strategic thinking, storytelling, project management, and problem solving skills.
- Excellent communication, presentation, stakeholder management, and cross functional collaboration abilities.
- Ability to work independently in a remote environment.
What We Offer
- Fully remote work opportunity within the United Arab Emirates.
- Competitive compensation package.
- Professional development and marketing leadership growth opportunities.
- Exposure to product innovation, go to market strategy, customer experience, and digital transformation initiatives.
- Flexible and collaborative work environment.
- Supportive culture focused on innovation, collaboration, customer success, and continuous improvement.
- Opportunity to shape product success and influence business growth through strategic product marketing initiatives.
- Clear career progression within product marketing, product management, commercial strategy, marketing leadership, and executive management functions.
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