Product Marketing Manager (8 month Term)
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Key skills for this role
About the Role
Benevity is looking for a Product Marketing Manager to drive go-to-market strategy, positioning, and messaging for its SaaS solutions. The role involves owning product launches, developing value messaging, and collaborating cross-functionally with product, sales, and marketing teams.
Key Skills for This Role
Responsibilities
- Lead messaging and go to market strategy, identifying market trends and buyer persona evolution
- Provide Voice of Customer insights to product management and sales/marketing
- Develop and maintain persona based value messaging
- Own the end to end product launch process from market research and pricing through cross functional launch plans
- Own internal connections to advise on product developments, value proposition, and competitive differentiation
- Develop and collaborate on content for Sales Enablement, Digital, and Client Success teams
- Work with website, content marketing, demand generation, brand, sales, and customer success teams to ensure product messaging proliferates
Requirements
- 4 7 years in B2B product or portfolio marketing role, SaaS ideal
- Proven ability to manage a product launch cycle
- Confidence and experience driving and executing cross functional projects
- Independent self starter with ability to manage multiple priorities
- Highly developed interpersonal and written/spoken communication skills
- Strong communication and business skills; ability to articulate a PoV and build a business case
- An analytical mind and balance between data driven and emotional approach to marketing
- Demonstrated writing, editing, and content creation skills
Full Job Posting
Meet Benevity
- Benevity provides companies with technology to take social action on giving, volunteering, grantmaking, employee resource groups and micro actions.
- We help most of the Fortune 100 brands build better cultures and use their power for good.
Role Overview
- As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market.
- You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams.
What You Will Do
- Go to Market Strategy: Lead messaging and go to market strategy, identifying and staying ahead of market trends and buyer and user persona evolution.
- Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
- Positioning & Messaging: Develop and maintain persona based value messaging, sourcing fresh market insights and proof points.
- Product Launch Ownership: Own the end to end product launch process — from market research and pricing through cross functional launch plans.
- Internal Product Advocacy: Own the internal connections to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
- Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
- Cross Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates.
What You Bring
- 4 7 years in B2B product or portfolio marketing role, SaaS ideal.
- Proven ability to manage a product launch cycle.
- Confidence and experience driving and executing cross functional projects.
- Independent self starter: ability to think clearly, think differently, and manage multiple priorities.
- Highly developed interpersonal and written/spoken communication skills.
- Strong communication and business skills; ability to research and articulate a PoV, build a business case.
- An analytical mind and a balance between a data driven and an emotional approach to marketing.
- Demonstrated writing, editing, and content creation skills.
- PMA or Pragmatic Marketing certification is an asset.
- Previous experience with CSR, social impact, or nonprofits is an asset.
Where We Work
- We embrace a flexible hybrid approach to where we work.
- For those near an office, there’s no set requirement for in office time, but we value in person moments for connection and collaboration.
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