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Product & Marketing Analytics Specialist

Tandem Interim
Dubai, UAE
Contract
Mid-Senior
Onsite
Discovered 5 days ago
product analyticsmarketing analyticsGA4Google Tag Managermobile and product analytics platformsmobile SDK instrumentation
Free

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product analyticsmarketing analyticsGA4
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Engagement Details

  • The contract duration is three months.
  • The start is immediate.

Schedule

  • The stated schedule is Monday to Friday, 9am to 5pm.

Role Overview

Define key metrics and tracking requirements across the customer journey from acquisition through account funding.

Develop detailed analytics specifications and oversee accurate implementation by a third-party investor application vendor.

The vendor manages the underlying application code and releases.

Responsibilities

  • Translate acquisition and commercial questions into measurable funnel stages and an implementation backlog.
  • Specify GA4, Google Tag Manager, AppsFlyer, and selected product analytics instrumentation across web and mobile.
  • Define privacy-aware consent, identity, and attribution behavior without creating an inappropriate enterprise client master.
  • Write vendor-ready specifications and validate iOS, Android, and web tracking behavior after implementation.
  • Separate regulated onboarding friction from remediable UX drop-off and report both clearly.
  • Advise on campaign performance metrics and controlled experimentation without executing campaigns or media buying.

Requirements

  • Deep GA4 and Google Tag Manager experience plus at least one relevant mobile or product analytics platform.
  • Knowledge of mobile SDK and web instrumentation and their app-versus-browser collection differences.
  • Experience writing third-party tagging specifications and assuring implementation.
  • Experience with funnel analysis and A/B test design, including judging when traffic is too low for reliable testing.
  • Strong consent, privacy, PII minimization, and identity-resolution awareness.
  • Clear specification writing and confident third-party vendor coordination.

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