Product Manager - Tires | Al-Futtaim Automotive | Auto Centers

178615

Overview Of The Role

What You Will Do

• Manage and grow the company’s portfolio of franchise tire brands, ensuring strong market presence and sustainable business growth.
• Coordinate directly with tire manufacturers and franchise principals on product planning, pricing strategies, supply management, promotional activities, and performance targets.
• Ensure compliance with franchise agreements, brand standards, and regional market requirements.
• Monitor sales performance, profitability, and market share across all assigned tire brands.
• Develop annual business plans, growth strategies, and market expansion initiatives for each brand.
• Oversee Tier 1 and Tier 2 tire requirements across OEM, fleet, dealer, and replacement market segments.
• Analyze market trends and customer demand to recommend suitable tire ranges, specifications, and product mix.
• Manage sourcing, forecasting, inventory planning, and product lifecycle activities to ensure optimal product availability.
• Oversee technical product specifications, homologation, certifications, and quality compliance standards.
• Support the sales team with pricing strategies, product positioning, technical presentations, and customer engagement initiatives.
• Conduct market analysis, competitor benchmarking, and product performance evaluations to identify growth opportunities.
• Plan and execute promotional campaigns and product launch activities for new tire ranges.
• Build and maintain strong relationships with key customers, dealers, fleet operators, and OEM partners.
• Collaborate with logistics, warehouse, and planning teams to maintain healthy inventory levels and efficient stock movement.
• Monitor fast-moving and slow-moving inventory to optimize stock turnover and minimize aging inventory.
• Prepare accurate sales forecasts, demand planning reports, and business performance updates.
• Ensure effective communication and coordination between suppliers, internal stakeholders, and customers.
• Provide technical guidance on tire applications, specifications, and product performance.
• Support the resolution of warranty claims, technical issues, and customer complaints in a timely manner.
• Conduct product knowledge and technical training sessions for sales teams, dealers, and business partners.

Required Skills To Be Successful

• Strong understanding of the UAE tire market, including customer trends, competitor landscape, and distribution networks.
• Proven experience working with OEMs, fleet customers, and distributor networks.
• Strong stakeholder management skills with the ability to collaborate effectively across cross-functional teams and supplier partners.
• Commercially focused with strong business development, negotiation, and relationship management capabilities.
• Excellent analytical, communication, and problem-solving skills.

What Qualifies You For The Role

• Bachelor’s degree in Business, Automotive Engineering, Supply Chain, or a related field.
• Minimum 5+ years of experience in tire product management, automotive distribution, or a related industry.
• Strong knowledge of passenger, truck, and commercial tire segments.
• Experience managing multiple tire brands and franchise operations.
• Familiarity with Tier 1 and Tier 2 automotive supply requirements and industry standards.
• Strong analytical, negotiation, presentation, and communication skills.
• Proficiency in ERP systems and Microsoft Office applications.

About Al-Futtaim Automotive

Al-Futtaim Automotive