Product Launch Manager
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Key skills for this role
Role Overview
Lead end-to-end launches for new products, platform enhancements, and major feature releases.
Serve as an operational partner who brings structure, transparency, and momentum to complex initiatives.
Key Skills for This Role
Full Job Posting
Role overview
Lead end-to-end launches for new products, platform enhancements, and major feature releases.
Serve as an operational partner who brings structure, transparency, and momentum to complex initiatives.
Key responsibilities
- Build launch plans, timelines, milestones, dependencies, and stakeholder communications.
- Coordinate launch activities across Product, Marketing, Sales, Customer Success, Support, Training, Operations, and Legal.
- Drive readiness reviews, resolve risks and blockers, and establish stakeholder accountability.
- Prepare launch messaging, internal communications, enablement assets, FAQs, release notes, and customer-facing materials.
- Define phased launches, pilots, beta programs, and general availability approaches.
- Track launch KPIs, facilitate retrospectives, and improve repeatable launch processes.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, Product Management, or a related field; equivalent experience may be considered.
- 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function.
- Proven experience leading complex launches with multiple stakeholders and dependencies.
- Strong project, program management, communication, problem-solving, and operational discipline.
Required skills
- Experience with launch processes, release planning, and change management best practices.
- Proficiency with Jira and Confluence.
- Ability to work through ambiguity and adapt plans as product and business needs evolve.
Preferred qualifications
- Experience in product-led or SaaS go-to-market organizations.
- Experience supporting platform, integration, payment, mobile application, or member management launches.
- PMP, Agile, Scrum, or related certification is a plus.
Compensation
- Anticipated compensation is $90,500-$104,500 CAD annually.
- Additional bonuses, commissions, equity, or incentive programs may be offered where applicable.
Workplace
- The posting indicates a remote role.
Benefits
- Benefits include open PTO, quarterly days of disconnect, parental and pawternity leave, fitness reimbursement, medical, dental, vision, EAP, and Calm App access.
About ABC Fitness
ABC Fitness provides software and data-driven solutions for fitness businesses, including club management and member engagement products.
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