Product Launch Manager

Key Responsibilities

• Lead end-to-end launch management for new products, platform enhancements, and major feature releases.
• Build and manage launch plans, timelines, milestones, dependencies, and stakeholder communications.
• Partner closely with Product Management to understand release scope, customer value, target audience, rollout strategy, and launch requirements.
• Coordinate cross-functional launch activities across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other teams as needed.
• Drive launch readiness reviews and ensure all required deliverables are completed on time and at a high standard.
• Identify launch risks, gaps, and blockers early, and proactively drive resolution.
• Establish clear roles, responsibilities, and accountability across stakeholders for each launch.
• Support packaging of launch materials including messaging inputs, internal communications, enablement assets, FAQs, release notes, and customer-facing readiness materials.
• Partner with enablement and customer-facing teams to ensure internal teams are prepared to position, support, and adopt new offerings.
• Help define rollout approaches, including phased launches, pilots, beta programs, and general availability plans.
• Track launch outcomes and key performance indicators, and facilitate post-launch retrospectives to improve future execution.
• Develop and maintain launch frameworks, templates, checklists, governance, and best practices to scale launch excellence across the organization.
• Serve as a trusted operational partner who brings structure, transparency, and momentum to complex initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Product Management, or related field; equivalent experience may be considered.
• 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function.
• Experience managing cross-functional initiatives in a B2B SaaS, technology, or fitness/wellness technology environment preferred.
• Proven track record of leading complex launches involving multiple stakeholders and dependencies.
• Strong project and program management skills, with the ability to organize competing priorities and keep teams aligned.
• Excellent verbal and written communication skills, including executive-ready updates and cross-functional coordination.
• Strong problem-solving skills with the ability to anticipate issues and drive practical solutions.
• High attention to detail and strong operational discipline.
• Comfortable working in ambiguity and adapting plans as product and business needs evolve.
• Experience with launch processes, release planning, and change management best practices.
• Proficiency with the Atlassian product suite, specifically Jira and Confluence.

Preferred Qualifications

• Experience in product-led or SaaS go-to-market organizations.
• Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions.
• Familiarity with customer lifecycle considerations including sales enablement, onboarding, support readiness, and adoption measurement.
• PMP, Agile, Scrum, or related certification is a plus.

Core Competencies

Success Measures