Principal Product Marketing Manager, Financial Services
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Key skills for this role
About the Role
Lightspeed is seeking a Principal PMM for Financial Services to define positioning, go-to-market strategy, and AI-driven growth. The role requires 10+ years of product marketing experience and financial services industry background.
Key Skills for This Role
Responsibilities
- Define positioning and messaging for Lightspeed Financial Services products
- Own end to end go to market strategy for major product and feature launches
- Partner closely with Product, Data, Sales, and Marketing to align on strategy and drive successful launches
- Leverage data and analytics to identify growth opportunities across the funnel
- Design and implement AI driven approaches to improve research, segmentation, messaging, and go to market execution
- Lead complex, cross functional initiatives spanning multiple teams and regions
- Act as the voice of the customer to shape product, positioning, and growth strategy
- Mentor and elevate product marketing craft across the team
Requirements
- 10+ years of product marketing experience, product management, strategy, consulting, finance, sales, or related roles
- Financial services, fintech, payments, or related industry experience (required)
- Leading complex, cross functional initiatives and influencing senior stakeholders without direct authority
- Owning business outcomes in a growth stage or scaled technology company
- Strong written and verbal communication skills
- Highly data driven decision making with strong analytical capabilities
- Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
Full Job Posting
What You’ll Be Doing
- Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights
- Own end to end go to market strategy for major product and feature launches, from strategy through execution and performance measurement
- Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches
- Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization
- Design and implement AI driven approaches to improve research, segmentation, messaging, and go to market execution
- Lead complex, cross functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes
- Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy
- Mentor and elevate product marketing craft across the team through thought leadership and best practices
What You Need To Bring
- 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
- Financial services, fintech, payments, or related industry experience (required)
- Leading complex, cross functional initiatives and influencing senior stakeholders without direct authority
- Owning business outcomes – not just deliverables – in a growth stage or scaled technology company
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives
- Highly data driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics
- Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
- Applying AI tools or techniques to enhance go to market strategy, research, or execution
- Anticipating customer needs and translating insights into durable product and go to market strategy
- Operating effectively in ambiguous environments, setting direction, and driving clarity across teams
What’s in it for you?
- A flexible work environment that empowers you to do your best work
- A culture that celebrates performance
- The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
- Career defining opportunities
- Flexible paid time off and remote work policies
- Equity options
- Contributions to your pension plan
- Training opportunities to grow your skills and career
- Health and wellness credit
- Time off to volunteer and give back to your community
- Interest groups, employee led networks, social committees to sponsored sports teams
- Computer purchase program to get your personal Macbook
Compensation
- Total compensation for this position is expected to be in the range of $180k $220k CAD.
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