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Principal Product Marketing Manager, Financial Services

Lightspeed Commerce
Toronto, CAN
Full Time
Senior
1 weeks ago
Product MarketingGo to Market StrategyFinancial ServicesData AnalysisAICross Functional Leadership
Free

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Product MarketingGo to Market StrategyFinancial Services
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What You’ll Be Doing

  • Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights
  • Own end to end go to market strategy for major product and feature launches, from strategy through execution and performance measurement
  • Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches
  • Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization
  • Design and implement AI driven approaches to improve research, segmentation, messaging, and go to market execution
  • Lead complex, cross functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes
  • Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy
  • Mentor and elevate product marketing craft across the team through thought leadership and best practices

What You Need To Bring

  • 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
  • Financial services, fintech, payments, or related industry experience (required)
  • Leading complex, cross functional initiatives and influencing senior stakeholders without direct authority
  • Owning business outcomes – not just deliverables – in a growth stage or scaled technology company
  • Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling narratives
  • Highly data driven decision making, with strong analytical capabilities and experience synthesizing insights across customer research, performance metrics, and market dynamics
  • Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
  • Applying AI tools or techniques to enhance go to market strategy, research, or execution
  • Anticipating customer needs and translating insights into durable product and go to market strategy
  • Operating effectively in ambiguous environments, setting direction, and driving clarity across teams

What’s in it for you?

  • A flexible work environment that empowers you to do your best work
  • A culture that celebrates performance
  • The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
  • Career defining opportunities
  • Flexible paid time off and remote work policies
  • Equity options
  • Contributions to your pension plan
  • Training opportunities to grow your skills and career
  • Health and wellness credit
  • Time off to volunteer and give back to your community
  • Interest groups, employee led networks, social committees to sponsored sports teams
  • Computer purchase program to get your personal Macbook

Compensation

  • Total compensation for this position is expected to be in the range of $180k $220k CAD.

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