Principal Product Marketing Manager, Financial Services
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Lightspeed is seeking a Principal Product Marketing Manager for Financial Services to define positioning, go-to-market strategy, and use data and AI to scale growth. You will own end-to-end GTM for major launches, partner with Product and Sales, and lead cross-functional initiatives.
Key Skills for This Role
Responsibilities
- Define positioning and messaging for Lightspeed Financial Services products, grounded in deep customer, market, and competitive insights
- Own end to end go to market strategy for major product and feature launches, from strategy through execution and performance measurement
- Partner closely with Product, Data, Sales, and Marketing to align on strategy, influence roadmaps, and drive successful launches
- Leverage data and analytics to identify growth opportunities across the funnel and inform GTM strategy and optimization
- Design and implement AI driven approaches to improve research, segmentation, messaging, and go to market execution
- Lead complex, cross functional initiatives that span multiple teams and regions, driving alignment and delivering measurable business outcomes
- Act as the voice of the customer—bringing insights into the organization to shape product, positioning, and growth strategy
- Mentor and elevate product marketing craft across the team through thought leadership and best practices
Requirements
- 10+ years Product marketing experience, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
- Financial services, fintech, payments, or related industry experience (required)
- Leading complex, cross functional initiatives and influencing senior stakeholders without direct authority
- Owning business outcomes – not just deliverables – in a growth stage or scaled technology company
- Strong written and verbal communication skills
- Highly data driven decision making, with strong analytical capabilities
- Using data tools such as SQL, Looker (or similar) to inform strategy and measure impact
- Applying AI tools or techniques to enhance go to market strategy, research, or execution
- Anticipating customer needs and translating insights into durable product and go to market strategy
- Operating effectively in ambiguous environments, setting direction, and driving clarity across teams
Full Job Posting
About the Role
- Principal PMM (Financial Services) to define how financial services products win at Lightspeed.
- Own positioning, go to market strategy, and use data and AI to scale growth.
What You’ll Be Doing
- Define positioning and messaging for Lightspeed Financial Services products.
- Own end to end go to market strategy for major product and feature launches.
- Partner closely with Product, Data, Sales, and Marketing.
- Leverage data and analytics to identify growth opportunities.
- Design and implement AI driven approaches.
- Lead complex, cross functional initiatives.
- Act as the voice of the customer.
- Mentor and elevate product marketing craft.
What You Need To Bring
- 10+ years Product marketing or related experience.
- Financial services, fintech, payments, or related industry experience (required).
- Leading complex, cross functional initiatives.
- Owning business outcomes in a growth stage or scaled technology company.
- Strong written and verbal communication skills.
- Highly data driven decision making.
- Using data tools such as SQL, Looker.
- Applying AI tools or techniques.
- Anticipating customer needs.
- Operating effectively in ambiguous environments.
Compensation
- Total compensation range: $180k $220k CAD.
- Includes medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top up, and paid time off.
What’s in it for you?
- Flexible work environment.
- Culture that celebrates performance.
- Career defining opportunities.
- Flexible paid time off and remote work policies.
- Equity options.
- Contributions to pension plan.
- Training opportunities.
- Health and wellness credit.
- Time off to volunteer.
- Interest groups and employee led networks.
- Computer purchase program.
- Enhanced parental leave.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Lightspeed Commerce
Manager, Data Science & Machine Learning
Montreal, CAN
Lightspeed Commerce is looking for a Manager, Data Science & Machine Learning to lead a team of data scientists in delivering production-ready solutions. The role involves managing the full lifecycle of ML models, defini
Manager, Data Science & Machine Learning
Toronto, CAN
Lightspeed Commerce is seeking a hands-on Manager, Data Science & Machine Learning to lead a high-performing team of data scientists. The role involves driving ML model delivery from experimentation to production, owning
Gestionnaire, Science des données et apprentissage automatique
Montreal, CAN
Lightspeed Commerce cherche un Gestionnaire en science des données et apprentissage automatique pour diriger une équipe de scientifiques des données, superviser le cycle de vie des modèles DS/ML et contribuer à la feuill
Senior Analyst, Corporate Development
Montreal, CAN
Lightspeed Commerce is hiring a Senior Analyst for Corporate Development (M&A) to drive strategic initiatives. The role involves financial analysis, deal lifecycle support, and collaboration with senior executives. Candi
Product Manager II, Wholesale Network
Toronto, CAN
Lightspeed Commerce is looking for a Product Manager II to own insights and analytics features for the Wholesale Network and NuORDER platform. You will define product strategy, conduct customer discovery, and collaborate
Product Manager II, Wholesale Network
Montreal, CAN
Lightspeed Commerce seeks a Product Manager II for the Wholesale Network team to own insights and analytics features. You will define product strategy, conduct customer discovery, and collaborate with engineering and dat
Product Manager II, Wholesale Network
Ottawa, CAN
Lightspeed is seeking a Product Manager II to own insights and analytics features for its Wholesale Network and NuORDER platform. The role involves defining product strategy, conducting customer discovery, and collaborat
Senior Analyst, Internal Audit
Montreal, CAN
Lightspeed Commerce is seeking a Senior Analyst, Internal Audit to lead complex audit fieldwork, identify risks, and drive control improvements. The role requires 3-5+ years of internal/external audit experience, CIA/CIS
Manager, Data Science & Machine Learning
Montreal, CAN
Manager, Data Science & Machine Learning
Toronto, CAN
Gestionnaire, Science des données et apprentissage automatique
Montreal, CAN
Senior Analyst, Corporate Development
Montreal, CAN
Product Manager II, Wholesale Network
Toronto, CAN
Product Manager II, Wholesale Network
Montreal, CAN
Product Manager II, Wholesale Network
Ottawa, CAN
Senior Analyst, Internal Audit
Montreal, CAN