PR & Communications Manager

Overview

Role Overview

What You Will Own

Pr & Media Outreach

• Draft and manage press releases, media pitches, founder angles, and external announcements
• Build and maintain a relevant media list across Web3, finance, fintech, real estate, and business outlets
• Pitch stories, thought-leadership angles, and commentary opportunities to journalists and editors
• Manage inbound media requests and coordinate timely responses
• Track media outreach, follow-ups, outcomes, and coverage

Founder & Executive Communications

• Support CEO and leadership positioning through thought-leadership topics, speaking pitches, interview prep, and quote development
• Draft and refine messaging for interviews, event appearances, and public opportunities
• Ensure leadership messaging is aligned with OneAsset's broader positioning

Event & Speaking Opportunity Support

• Identify and reach out to relevant event organisers, media partners, and conference teams
• Draft speaker applications, topic proposals, and event-related messaging
• Coordinate follow-up and relationship management with event organisers where needed
• Support sponsorship and event communications from a messaging standpoint

Brand Narrative & Communications Alignment

• Help maintain consistency across external communications, PR angles, event messaging, and public-facing brand narrative
• Work with the Head of Marketing to ensure the company is positioned clearly, credibly, and consistently
• Translate product, market, and regulatory developments into messaging that is understandable and strategically useful
• Protect the brand from tone drift, weak framing, or opportunistic messaging

Reporting & Operational Management

• Maintain PR trackers, media lists, pitch logs, and event opportunity lists
• Submit regular updates on outreach activity, wins, pending opportunities, and risks
• Keep communication workflows organised and visible
• Flag media, event, or reputational risks early

What We'Re Looking For

Core Skills

• 2–4+ years of experience in PR, communications, brand marketing, media relations, or content-led comms
• Strong writing ability in English, with the ability to write clearly, sharply, and professionally
• Experience pitching stories, media angles, founder profiles, or event opportunities
• Strong instinct for messaging, tone, and how to position a company credibly in public
• Ability to manage multiple communication threads without losing clarity or detail
• Good judgment on what is newsworthy, what is brand-safe, and what should be deprioritised

Market & Brand Understanding

• Strong understanding of financial markets, startup narratives, and ideally Web3 / tokenisation / fintech environments
• Ability to turn market developments into timely and relevant communications angles
• Strong understanding of branding and positioning, able to tell the difference between narrative-building and noise
• Sensitivity to institutional tone, reputation, and audience context

Execution & Working Style

• Organised, detail-oriented, and strong in follow-through
• Able to work independently and maintain momentum across outreach and communications workflows
• High ownership, low ego, and comfortable with feedback
• Comfortable operating in a startup environment where speed matters but quality is maintained
• Able to communicate clearly with founders, media contacts, and external stakeholders
• Nice to Have
• ----------------
• Experience in RWAs, real estate, tokenisation, crypto, fintech, or regulated sectors
• Existing relationships with media or event organisers in relevant industries
• Experience working with founders, executives, or C-level spokespeople
• Experience managing PR agencies or external communications vendors
• Familiarity with LinkedIn thought leadership, bylines, or op-ed placement workflows

What Success Looks Like

• ---------------------------
• OneAsset's public narrative becomes more consistent, credible, and recognisable
• Media and event outreach becomes more proactive and structured
• Founder profiling improves and speaking opportunities become more targeted
• Press releases, pitches, and messaging assets are well-written and strategically useful
• External communications support trust and market positioning, not just visibility
• The role reduces narrative burden on the Head of Marketing by taking ownership of PR execution and external messaging workflows

Important Note