PR & Communications Manager
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Key skills for this role
About the Role
OneAsset is looking for a PR & Communications Manager to own the company's public narrative across media, speaking opportunities, and external communications in the RWA and tokenized real estate space.
Key Skills for This Role
Responsibilities
- Draft and manage press releases, media pitches, founder angles, and external announcements
- Build and maintain a relevant media list across Web3, finance, fintech, real estate, and business outlets
- Pitch stories, thought leadership angles, and commentary opportunities to journalists and editors
- Manage inbound media requests and coordinate timely responses
- Track media outreach, follow ups, outcomes, and coverage
- Support CEO and leadership positioning through thought leadership topics, speaking pitches, interview prep, and quote development
- Draft and refine messaging for interviews, event appearances, and public opportunities
- Identify and reach out to relevant event organizers, media partners, and conference teams
- Draft speaker applications, topic proposals, and event related messaging
- Help maintain consistency across external communications, PR angles, event messaging, and public facing brand narrative
Requirements
- 2–4+ years of experience in PR, communications, brand marketing, media relations, or content led comms
- Strong writing ability in English, with the ability to write clearly, sharply, and professionally
- Experience pitching stories, media angles, founder profiles, or event opportunities
- Strong instinct for messaging, tone, and how to position a company credibly in public
- Ability to manage multiple communication threads without losing clarity or detail
- Good judgment on what is newsworthy, what is brand safe, and what should be deprioritized
- Strong understanding of financial markets, startup narratives, and ideally Web3 / tokenization / fintech environments
- Ability to turn market developments into timely and relevant communications angles
- Strong understanding of branding and positioning
- Organized, detail oriented, and strong in follow through
Full Job Posting
Role Overview
- We are looking for a PR & Communications Manager to own OneAsset's public narrative across media, speaking opportunities, founder profiling, and external communications across the RWA and tokenized real estate space.
- This is a high ownership role for someone who writes clearly, thinks strategically, and knows how to position a serious startup with credibility in public.
- Working closely with the Head of Marketing and leadership team, you will help shape OneAsset's voice across media, speaking opportunities, founder thought leadership, and broader external communications.
What You Will Own
- PR & Media Outreach: Draft and manage press releases, media pitches, founder angles, and external announcements; Build and maintain a relevant media list across Web3, finance, fintech, real estate, and business outlets; Pitch stories, thought leadership angles, and commentary opportunities to journa
- Founder & Executive Communications: Support CEO and leadership positioning through thought leadership topics, speaking pitches, interview prep, and quote development; Draft and refine messaging for interviews, event appearances, and public opportunities; Ensure leadership messaging is aligned with O
- Event & Speaking Opportunity Support: Identify and reach out to relevant event organizers, media partners, and conference teams; Draft speaker applications, topic proposals, and event related messaging; Coordinate follow up and relationship management with event organizers where needed; Support spon
- Brand Narrative & Communications Alignment: Help maintain consistency across external communications, PR angles, event messaging, and public facing brand narrative; Work with the Head of Marketing to ensure the company is positioned clearly, credibly, and consistently; Translate product, market, and
- Reporting & Operational Management: Maintain PR trackers, media lists, pitch logs, and event opportunity lists; Submit regular updates on outreach activity, wins, pending opportunities, and risks; Keep communication workflows organized and visible; Flag media, event, or reputational risks early.
What We Are Looking For
- Core Skills: 2–4+ years of experience in PR, communications, brand marketing, media relations, or content led comms; Strong writing ability in English; Experience pitching stories, media angles, founder profiles, or event opportunities; Strong instinct for messaging, tone, and positioning; Ability t
- Market & Brand Understanding: Strong understanding of financial markets, startup narratives, and ideally Web3 / tokenization / fintech environments; Ability to turn market developments into communications angles; Strong understanding of branding and positioning; Sensitivity to institutional tone, re
- Execution & Working Style: Organized, detail oriented, and strong in follow through; Able to work independently and maintain momentum; High ownership, low ego, and comfortable with feedback; Comfortable in a startup environment; Able to communicate clearly with founders, media contacts, and external
- Nice to Have: Experience in RWAs, real estate, tokenization, crypto, fintech, or regulated sectors; Existing media or event organizer relationships; Experience with founders or C level spokespeople; Experience managing PR agencies; Familiarity with LinkedIn thought leadership, bylines, or op ed plac
What Success Looks Like
- OneAsset's public narrative becomes more consistent, credible, and recognizable.
- Media and event outreach becomes more proactive and structured.
- Founder profiling improves and speaking opportunities become more targeted.
- Press releases, pitches, and messaging assets are well written and strategically useful.
- External communications support trust and market positioning, not just visibility.
- The role reduces narrative burden on the Head of Marketing by taking ownership of PR execution and external messaging workflows.
Important Note
- This is not a spray and pray PR role. We are looking for someone who can think beyond announcements and help shape how the company is understood in the market.
- The ideal candidate is a strong communicator with sharp judgment, strong writing, and the ability to build credibility through disciplined, well positioned outreach.
KPI Areas
- PR writing quality
- Media and event outreach activity
- Founder and speaker opportunity support
- Messaging consistency and brand alignment
- Operational discipline and follow through
- Quality of external opportunities sourced or progressed
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