Performance & Media Marketing Manager
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Key skills for this role
About the Role
Performance & Media Marketing Manager Position Summary The Performance & Media Marketing Manager is responsible for planning, executing, optimizing, and reporting on all perform.
Key Skills for This Role
Responsibilities
- Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms
- Manage end to end campaign planning, execution, optimization, and reporting
- Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth
- Establish and maintain marketing performance dashboards and executive reporting frameworks
- Manage integration between marketing platforms and CRM systems, ensuring proper lead capture, routing, scoring, and tracking
- Conduct A/B testing across campaigns, landing pages, advertisements, and customer journeys to improve conversion rates
- Manage and optimize annual marketing budgets, allocate budgets across channels based on performance and ROI
- Oversee marketing technology platforms including GA4, GTM, CRM, marketing automation tools, and dashboard solutions
Requirements
- Experience in performance marketing across digital channels (Google Ads, Meta, LinkedIn, Programmatic, etc.)
- Proficiency in marketing analytics and reporting tools (GA4, GTM, dashboards)
- Experience with CRM integration and marketing automation platforms
- Strong understanding of conversion rate optimization and A/B testing
- Ability to manage marketing budgets and optimize ROI
Full Job Posting
Position Summary
- The Performance & Media Marketing Manager is responsible for planning, executing, optimizing, and reporting on all performance marketing activities across digital channels to drive customer acquisition, lead generation, revenue growth, and marketing ROI.
- The role oversees campaign performance, marketing analytics, CRM integration, marketing automation, and conversion optimization while ensuring alignment with business objectives and sales targets.
- The position acts as the bridge between Marketing, Sales, CRM, and Technology teams to ensure effective lead generation, lead nurturing, attribution tracking, and measurable business outcomes.
Key Responsibilities
- Develop and execute performance marketing strategies across paid digital channels including Google Ads, Meta, TikTok, LinkedIn, Programmatic, Display, and emerging platforms.
- Manage end to end campaign planning, execution, optimization, and reporting.
- Drive customer acquisition initiatives focused on lead generation, conversion, and revenue growth.
- Continuously optimize campaigns to improve CPL, CPA, ROAS, Conversion Rates, and CLV.
- Conduct audience segmentation, targeting, and remarketing strategies.
- Establish and maintain marketing performance dashboards and executive reporting frameworks.
- Monitor key marketing KPIs and provide actionable recommendations.
- Analyze campaign effectiveness and customer acquisition trends.
- Present monthly, quarterly, and annual performance reports to senior management.
- Develop attribution models to measure marketing contribution across channels.
- Manage integration between marketing platforms and CRM systems.
- Ensure proper lead capture, lead routing, lead scoring, and lead tracking processes.
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Marketing ROI
- Lead to Sale Conversion Rate
- Website Conversion Rate
- Lead Response Time
- Marketing Attribution Accuracy
- Budget Utilization Efficiency
- Revenue Generated from Marketing Activities
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