Performance Marketer
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Key skills for this role
About the Role
AUPS Education seeks a Performance Marketer to manage digital advertising campaigns for lead generation and student enrollment in Dubai. The role requires 3-5 years experience with Google Ads, Meta Ads, and analytics tools.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms
- Generate high quality leads to support student admissions and business growth objectives
- Monitor campaign performance and optimize cost per lead (CPL), conversion rates, and ROI
- Conduct keyword research, audience targeting, ad testing, and campaign optimization
- Manage SEM, remarketing, and other paid marketing initiatives
- Track and analyze campaign performance using Google Analytics and other reporting tools
- Prepare regular performance reports and provide insights for continuous improvement
- Stay updated with digital marketing trends, platform updates, and industry best practices
Requirements
- Minimum 3 5 years of experience in Performance Marketing
- Strong hands on experience with Google Ads and Meta Ads
- Proven experience in lead generation and campaign optimization
- Proficiency in Google Analytics, Google Tag Manager, and related digital marketing tools
- Strong analytical and problem solving skills
- Excellent communication and reporting abilities
Full Job Posting
Job Summary
- We are seeking a skilled and results driven Performance Marketer to manage and optimize digital advertising campaigns aimed at generating quality leads and supporting student enrollment targets.
- The ideal candidate should have strong hands on experience with paid marketing platforms and a data driven approach to campaign management.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms.
- Generate high quality leads to support student admissions and business growth objectives.
- Monitor campaign performance and optimize cost per lead (CPL), conversion rates, and return on investment (ROI).
- Conduct keyword research, audience targeting, ad testing, and campaign optimization.
- Manage SEM, remarketing, and other paid marketing initiatives.
- Track and analyze campaign performance using Google Analytics and other reporting tools.
- Prepare regular performance reports and provide insights for continuous improvement.
- Stay updated with digital marketing trends, platform updates, and industry best practices.
Requirements
- Minimum 3–5 years of experience in Performance Marketing.
- Strong hands on experience with Google Ads and Meta Ads.
- Proven experience in lead generation and campaign optimization.
- Proficiency in Google Analytics, Google Tag Manager, and related digital marketing tools.
- Strong analytical and problem solving skills.
- Excellent communication and reporting abilities.
- Experience in the Education or EdTech sector is preferred.
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