Paid Social Lead
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Key skills for this role
About the Role
Equiti Group seeks a Paid Social Lead to plan, build, and optimize paid social campaigns across Meta, TikTok, Reddit, and X. The role involves campaign management, tracking, reporting, and collaboration with teams.
Key Skills for This Role
Responsibilities
- Plan, build, and optimize paid social campaigns across Meta, TikTok, Reddit, and X using platform native tools
- Execute full funnel campaign setups (prospecting, retargeting, conversion) aligned to performance KPIs
- Leverage platform automation and AI driven solutions to scale performance efficiently
- Continuously monitor and optimize campaigns based on performance data
- Manage campaign pacing, budgets, and spend allocation
- Manage robust tracking frameworks including Meta Conversions API (CAPI)
- Analyze campaign performance using platform analytics and tools such as Google Analytics
- Produce regular, high quality performance reports with clear insights and recommendations
- Conduct A/B testing across creatives, audiences, and bidding strategies
- Work closely with Paid Search, Analytics, Creative, and broader Acquisition teams
Requirements
- 4+ years’ hands on experience managing paid social campaigns (agency, in house, or ad tech)
- Proven experience managing campaigns across multiple platforms (Meta required; TikTok/Reddit/X strongly preferred)
- Demonstrable experience implementing or working with Meta CAPI or server side/event based tracking solutions
- Experience optimizing campaigns against performance KPIs (CPL, CPA, ROAS, conversion volume)
- Strong reporting experience, including translating performance data into clear insights for stakeholders
- Familiarity with analytics tools (e.g. Google Analytics) and attribution frameworks
- Exposure to highly regulated industries (e.g., financial services, insurance, fintech) is highly advantageous
Full Job Posting
Company Description
- Equiti is a pioneering fintech firm and world class provider of multi asset fintech products.
- With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services.
Role Overview
- We are seeking a Paid Social Lead for a fully remote position.
- This position is open to remote candidates globally. Applicants located in Dubai will be considered for a full time, on site employment arrangement.
Responsibilities
- Plan, build, and optimise paid social campaigns across Meta (Facebook/Instagram), TikTok, Reddit, and X (Twitter) using platform native tools
- Execute full funnel campaign setups (prospecting, retargeting, conversion) aligned to performance KPIs such as CPL, CPA, ROAS, and LTV
- Leverage platform automation and AI driven solutions (e.g. Meta Advantage+ / AI campaigns, TikTok Smart+) to scale performance efficiently
- Continuously monitor and optimise campaigns based on performance data, identifying opportunities across audience, creative, bid strategy, and placements
- Manage campaign pacing, budgets, and spend allocation to ensure efficient delivery and maximise return
- Manage robust tracking frameworks including Meta Conversions API (CAPI) to ensure accurate measurement and attribution
- Understand and troubleshoot signal loss issues (iOS/privacy changes) and improve data quality through server side tracking and first party data integration
- Analyse campaign performance using platform analytics and tools such as Google Analytics, identifying trends and optimisation opportunities
- Produce regular, high quality performance reports with clear insights, learnings, and actionable recommendations
- Conduct A/B testing across creatives, audiences, and bidding strategies to drive continuous improvement
- Apply audience strategies such as lookalikes, retargeting, and signal based targeting to improve acquisition efficiency
- Ensure creatives follow platform best practices
Skills & Competencies
- Strong hands on expertise across Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and X Ads
- Solid understanding of tracking and attribution, including Pixels, CAPI, Events APIs, and first party data strategies
- Experience working with AI driven campaign types and automation
- Strong analytical mindset with the ability to interpret campaign data and translate it into actionable insights
- Knowledge of full funnel paid social strategy, including audience segmentation, retargeting, and creative testing frameworks
- Excellent attention to detail with strong Excel/data analysis skills
- Ability to work in a fast paced environment with changing priorities
Experience Requirements
- 4+ years’ hands on experience managing paid social campaigns (agency, in house, or ad tech)
- Proven experience managing campaigns across multiple platforms (Meta required; Tiktok/Reddit/X strongly preferred)
- Demonstrable experience implementing or working with Meta CAPI or server side/event based tracking solutions
- Experience optimising campaigns against performance KPIs (CPL, CPA, ROAS, conversion volume)
- Strong reporting experience, including translating performance data into clear insights for stakeholders
- Familiarity with analytics tools (e.g. Google Analytics) and attribution frameworks
- Exposure to highly regulated industries (e.g., financial services, insurance, fintech) is highly advantageous
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