Mindshare: Media Director- Dubai
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Key skills for this role
About the Role
Mindshare, a WPP Media brand, is hiring a Media Director in Dubai to develop and implement data-driven media strategies for clients. The role involves managing campaigns across programmatic, social, search, and video, optimizing performance, and leading e-commerce initiatives.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive, data driven media strategies across all client businesses and markets
- Monitor and analyze campaign performance, identifying opportunities for optimization
- Design and execute test and learn programs to evaluate new technologies and engagement measurement methodologies
- Provide a clear point of view on the integration of data and shared performance across social, search, and programmatic channels
- Foster regular communication and collaboration between local GroupM agencies and the wider account team
- Identify and implement best practice techniques and tools to support campaign development and optimization
- Build and maintain strong, positive relationships with regional teams and senior stakeholders
- Develop and nurture relationships with key media partners to drive incremental benefits
- Act as a regional lead for driving e commerce initiatives across the MENA region
- Inspire and advance the understanding and activation of media strategies across all platforms
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- 7 10 years of experience in media planning and buying, with a strong focus on integrated and digital media
- Proficiency in media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore)
- Proven ability to manage client relationships and present media strategies effectively
- Strong leadership and team management skills
- Excellent analytical skills and attention to detail
Full Job Posting
Role Summary And Impact
- The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives.
- This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results.
- The impact of this role is significant, as you will directly contribute to the success of our clients' marketing initiatives and the growth of our agency.
Key Responsibilities
- Develop and implement comprehensive, data driven media strategies across all client businesses and markets, encompassing programmatic buying, social media, search engine marketing, video, and mobile advertising.
- Continuously monitor and analyze campaign performance, identifying opportunities for optimization and ensuring maximum return on investment.
- Design and execute test and learn programs to evaluate new technologies and engagement measurement methodologies.
- Provide a clear point of view on the integration of data and shared performance across social, search, and programmatic channels.
- Foster regular communication and collaboration between local GroupM agencies and the wider account team.
- Identify and implement best practice techniques and tools to support campaign development and optimization.
- Build and maintain strong, positive relationships with regional teams, collaborating with senior stakeholders and Directors.
- Develop and nurture relationships with key media partners to drive incremental benefits and value for our clients.
- Act as a regional lead for driving e commerce initiatives across the MENA region.
- Inspire and advance the understanding and activation of media strategies across all platforms.
Skills And Experience
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 7 10 years of experience in media planning and buying, with a strong focus on integrated and digital media.
- Proficiency in media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).
- Proven ability to manage client relationships and present media strategies effectively.
- Strong leadership and team management skills.
- Excellent analytical skills and attention to detail.
Workplace Policy
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
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