Mid-Senior Content Strategist
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Key skills for this role
About the Role
Ayat Group is looking for a Mid-Senior Content Strategist to develop and execute content strategies aligned with business goals. This role involves building content calendars, defining messaging frameworks, leading campaign planning, and coordinating creative teams.
Key Skills for This Role
Responsibilities
- Develop and execute content strategies aligned with business and marketing objectives
- Build and manage content calendars across multiple channels and brand verticals
- Define content pillars, messaging frameworks, and brand storytelling initiatives
- Lead campaign planning and set the creative direction for content output
- Brief and coordinate designers, videographers, photographers, copywriters, and external agencies
- Conduct audience, competitor, and market research to uncover content opportunities
- Track content performance and deliver data driven recommendations for continuous improvement
- Maintain consistency in brand voice, tone, and visual communication across all touchpoints
- Work closely with internal teams to support wider company objectives through content
Requirements
- 5–8 years of experience in Content Strategy, Content Marketing, Brand Strategy, or Digital Marketing
- Strategic mindset with ability to translate business goals into actionable content plans
- Proven experience managing content production workflows and creative teams
- Strong communication, presentation, and project management skills
Full Job Posting
Overview
- We're looking for a Mid Senior Content Strategist who can think big, plan smart, and turn business goals into content that actually moves the needle.
- This isn't a content creation role. It's a seat at the table where strategy, storytelling, and brand growth come together.
What You'll Do
- Develop and execute content strategies aligned with business and marketing objectives
- Build and manage content calendars across multiple channels and brand verticals
- Define content pillars, messaging frameworks, and brand storytelling initiatives
- Lead campaign planning and set the creative direction for content output
- Brief and coordinate designers, videographers, photographers, copywriters, and external agencies
- Conduct audience, competitor, and market research to uncover content opportunities
- Track content performance and deliver data driven recommendations for continuous improvement
- Maintain consistency in brand voice, tone, and visual communication across all touchpoints
- Work closely with internal teams to support wider company objectives through content
What You Bring
- 5–8 years of experience in Content Strategy, Content Marketing, Brand Strategy, or Digital Marketing
- A strategic mindset with the ability to translate business goals into actionable content plans
- Proven experience managing content production workflows and creative teams
- Strong communication, presentation, and project management skills
What We Offer
- Competitive salary package
- On site role in Dubai
- A seat within a growing, ambitious marketing team across a multi brand group
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