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Meta Ads Manager
Dubai Career Portal
Abu Dhabi, UAE
Full-time
Mid-Senior
Onsite
Discovered 3 weeks ago
Meta Ads ManagerPaid AdvertisingFacebook AdvertisingInstagram AdvertisingCampaign ManagementAudience Research
Free
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Meta Ads ManagerPaid AdvertisingFacebook Advertising
Role Overview
We are seeking a data-driven, creative, and performance-focused Meta Ads Manager to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms. This role will work closely with Marketing, Creative, Content, Sales, and Business Development teams to drive qualified traffic, le
Key Skills for This Role
Meta Ads ManagerPaid AdvertisingFacebook AdvertisingInstagram AdvertisingCampaign ManagementAudience Research
Full Job Posting
Overview
We are seeking a data-driven, creative, and performance-focused Meta Ads Manager to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms. This role will work closely with Marketing, Creative, Content, Sales, and Business Development teams to drive qualified traffic, le
Key Responsibilities
- Plan and manage paid advertising campaigns across Facebook and Instagram.
- Develop campaign strategies based on business objectives, target audiences, budgets, and performance goals.
- Set up and manage campaigns, ad sets, audiences, placements, budgets, bidding strategies, and creative assets.
- Conduct audience research, segmentation, targeting, retargeting, and lookalike audience development.
- Monitor campaign performance and optimize campaigns to improve CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Conduct A/B testing across audiences, creatives, ad formats, messaging, landing pages, and campaign structures.
- Develop strategies for customer acquisition, lead generation, remarketing, conversion, and retention.
- Collaborate with Creative and Content teams to develop high-performing ad creatives, videos, images, copy, and campaign concepts.
- Monitor advertising spend, budgets, pacing, and overall campaign profitability.
- Analyze campaign data and identify trends, opportunities, inefficiencies, and performance issues.
- Implement Meta Pixel, Conversions API, events, conversion tracking, and other measurement solutions where required.
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