Meta Ads

Role Overview

Employment and Level

• The position is full-time.
• The stated level is mid-level to senior.

Campaign Management

• Plan campaigns across Facebook and Instagram based on business objectives, audiences, budgets, and performance goals.
• Set up and manage campaigns, ad sets, audiences, placements, budgets, bidding strategies, and creative assets.
• Conduct audience research, segmentation, targeting, retargeting, and lookalike audience development.
• Develop customer acquisition, lead generation, remarketing, conversion, and retention strategies.

Optimization and Measurement

• Monitor and optimize CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
• Conduct A/B testing across audiences, creatives, ad formats, messaging, landing pages, and campaign structures.
• Implement Meta Pixel, Conversions API, events, conversion tracking, and other measurement solutions.
• Troubleshoot tracking and attribution issues with web, analytics, and technical teams.
• Develop performance reports, dashboards, campaign summaries, and optimization recommendations.

Collaboration and Governance

• Collaborate with Creative and Content teams on ad creatives, videos, images, copy, and campaign concepts.
• Research competitors, industry trends, audience behavior, and emerging advertising opportunities.
• Support product launches, promotional campaigns, lead generation, and market expansion activities.
• Maintain campaign documentation, naming conventions, tracking structures, and performance records.
• Ensure advertising activities comply with platform policies, brand guidelines, and applicable regulations.

Required Qualifications

• Proven experience managing paid advertising campaigns through Meta Ads Manager or Meta Business Suite.
• Strong understanding of Facebook and Instagram advertising platforms, campaign structures, targeting, bidding, and optimization.
• Demonstrated experience managing advertising budgets and improving campaign performance.
• Strong understanding of performance marketing and customer acquisition metrics.
• Experience with audience segmentation, retargeting, lookalike audiences, and funnel-based advertising.
• Strong analytical, communication, collaboration, and attention-to-detail skills.
• Experience with Meta Pixel, Conversions API, Google Analytics, UTM tracking, or similar technologies.
• Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications

• Experience with dashboards and analytics tools such as Google Analytics, Looker Studio, Power BI, or similar platforms is an advantage.
• Knowledge of Google Ads, TikTok Ads, LinkedIn Ads, or programmatic advertising is an advantage.
• A bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field is preferred.
• Relevant Meta, Google, or digital marketing certifications are an advantage.

Development Opportunities

• The role offers exposure to performance marketing, customer acquisition, analytics, creative strategy, and digital growth.
• Potential career progression includes Senior Meta Ads Manager, Performance Marketing Manager, Paid Media Manager, Growth Marketing Manager, Digital Marketing Director, or Head of Performance Marketing.
• Training, mentorship, and professional development opportunities are offered.