Merchant - Skin Care
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Key skills for this role
About the Role
LVMH seeks a Skincare Merchant to support merchandising strategies for skincare brands in the Dubai region. The role involves assortment management, inventory optimization, brand management, and omnichannel coordination.
Key Skills for This Role
Responsibilities
- Support Category Director in developing category strategies including sales forecasting and stock planning
- Manage SKU level assortments across skincare brands to ensure optimal product mix
- Monitor stock levels across retail and e commerce to ensure product availability
- Develop and manage skincare category calendar for launches and discontinuations
- Analyze inventory performance and recommend corrective actions
- Coordinate with brand partners and internal teams for activations and campaigns
- Prepare monthly category and brand performance reports with KPIs
- Manage end to end lifecycle of assigned skincare brands
Requirements
- Experience in category management or merchandising
- Strong analytical and forecasting skills
- Knowledge of skincare brands and market trends
- Excellent communication and stakeholder management skills
- Proficiency in Microsoft Office and data analysis tools
Full Job Posting
Position Purpose
- The Skincare Merchant supports execution of merchandising strategies at regional level by adapting central assortment, allocation, and activation plans to local market needs.
- This role ensures product relevance, inventory optimization, and consistent execution across stores within the region.
Assortment Management & Merchandising
- Support Category Director in developing and executing category strategies including sales forecasting, stock planning, and product lifecycle management.
- Manage SKU level assortments across assigned skincare brands, ensuring optimal product mix aligned with commercial objectives.
- Monitor stock levels across retail stores and e commerce platforms to ensure product availability for launches, animations, and key commercial moments.
- Maintain and optimize planograms to maximize brand visibility and merchandising excellence.
- Develop and manage the skincare category calendar including new product launches, assortment expansions, store openings, and discontinuation plans.
- Prepare SKU level sales forecasts by country aligned with brand budgets and commercial targets.
- Analyze inventory performance, identify risks related to overstock or slow moving products, and recommend corrective action plans.
- Conduct regular assortment reviews and performance analyses to identify opportunities for assortment optimization and productivity improvements.
- Coordinate regulatory and compliance requirements for all new product launches.
- Collaborate with brand partners and internal stakeholders to plan and execute activations, launches, promotional campaigns, and thematic animations.
- Coordinate training support with brand partners and the Education team to ensure successful product launches and category growth.
Brand Management
- Manage the end to end lifecycle of assigned skincare brands, ensuring alignment with business objectives and market opportunities.
- Build and maintain strong relationships with brand partners and key internal stakeholders.
- Develop and execute brand strategies that drive sales growth, market share, and brand equity.
- Lead regular business reviews with brand partners, ensuring initiatives are delivered on time and in line with agreed objectives.
- Identify commercial opportunities and recommend actions to maximize brand performance.
- Monitor and report on brand performance, providing actionable insights and recommendations to management.
- Develop compelling business presentations supported by relevant data, performance metrics, and market insights.
- Partner closely with Marketing, Retail, Supply Chain, and Customer Service teams to ensure seamless execution of brand initiatives.
Omnichannel & Marketing
- Collaborate cross functionally to deliver consistent and impactful brand experiences across all customer touchpoints.
- Coordinate brand activations across retail and e commerce channels, ensuring alignment on visibility, content, and commercial priorities.
- Secure and manage brand assets required for digital campaigns, product launches, and in store activations.
- Ensure timely procurement and allocation of samples and gifts for e commerce, CRM, and promotional initiatives.
- Lead brand participation in PR and influencer activations in accordance with Sephora guidelines.
- Coordinate annual PR, seeding, and gifting plans with brand partners and the PR team.
- Support the execution of digital marketing campaigns, ensuring timely delivery and implementation.
- Define product priorities for CRM communications and marketing campaigns in alignment with category objectives.
- Partner with the Social Media team to align content calendars, promotional activities, competitions, and gifting initiatives.
- Participate in weekly omnichannel and marketing meetings to align priorities and track project execution.
E commerce Management
- Define and manage the online assortment strategy for the skincare category.
- Ensure accurate and timely communication of assortment updates to all relevant stakeholders.
- Maintain balanced and optimized online representation of brands, including new launches and key hero products.
- Collaborate with the E commerce team to secure assets, content, and promotional support for digital activations.
- Identify and secure online exclusives, pre launch opportunities, and digital first initiatives with brand partners.
- Monitor e commerce performance and recommend actions to improve visibility, conversion, and sales.
Reporting & Financial Management
- Prepare monthly category and brand performance reports, including key KPIs and commercial insights.
- Track brand budgets by country and store, ensuring alignment with financial targets.
- Conduct regular business reviews with brand partners to evaluate performance and identify growth opportunities.
- Ensure accurate budget management, cost tracking, and timely reinvoicing processes.
- Provide management with clear recommendations based on sales performance, inventory trends, and market opportunities.
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