Merchandise Manager
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Key skills for this role
About the Role
Apparel Group seeks a Manager – Online Merchandising for 6thStreet.com in Dubai to execute onsite merchandising strategy, drive category performance, and optimize customer journey across app and web.
Key Skills for This Role
Responsibilities
- Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages
- Manage product sorting, filters/facets, recommendations, upsell and cross sell placements
- Ensure accurate product categorization and taxonomy alignment
- Maintain merchandising calendar in line with trade, marketing, and brand priorities
- Coordinate campaign launches, seasonal activations, and promotional events onsite
- Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement
- Identify underperforming categories and implement corrective actions
- Conduct regular audits of search functionality, navigation, and user journey
- Work closely with analytics teams to derive insights and recommend optimization initiatives
- Track ROI of onsite campaigns and promotional placements
- Ensure seamless user experience across desktop and mobile platforms
- Optimize search results, product discoverability, and filtering logic
Requirements
- 4–6 years of experience in e commerce or online merchandising
- Strong understanding of onsite trading, customer journey, and conversion optimization
- Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards
- Familiarity with CMS platforms and merchandising tools
- Strong analytical mindset with the ability to translate data into actions
- Excellent cross functional communication and stakeholder management skills
Full Job Posting
Role Overview
- The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion driven customer journey.
- This role focuses on category performance, campaign execution, search optimization, and day to day trading operations to drive revenue growth and enhance user experience.
Onsite Merchandising & Trading
- Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages.
- Manage product sorting, filters/facets, recommendations, upsell and cross sell placements.
- Ensure accurate product categorization and taxonomy alignment.
- Maintain merchandising calendar in line with trade, marketing, and brand priorities.
- Coordinate campaign launches, seasonal activations, and promotional events onsite.
Performance Monitoring & Optimization
- Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement.
- Identify underperforming categories and implement corrective actions.
- Conduct regular audits of search functionality, navigation, and user journey.
- Work closely with analytics teams to derive insights and recommend optimization initiatives.
- Track ROI of onsite campaigns and promotional placements.
Customer Experience & Site Optimization
- Ensure seamless user experience across desktop and mobile platforms.
- Optimize search results, product discoverability, and filtering logic.
- Identify opportunities to improve content placement and product visibility.
- Support A/B testing initiatives for banners, sorting logic, and navigation improvements.
Cross Functional Collaboration
- Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities.
- Coordinate with Product and Tech teams to resolve platform issues and implement enhancements.
- Partner with supply chain and buying teams to manage stock led merchandising decisions.
- Provide inputs for digital marketing campaigns to ensure onsite consistency.
Reporting & Governance
- Prepare weekly and monthly performance reports with actionable insights.
- Maintain documentation of merchandising guidelines and best practices.
- Ensure onsite content accuracy, pricing correctness, and promotional compliance.
- Monitor site functionality and escalate technical issues when required.
Qualification & Experience
- 4–6 years of experience in e commerce or online merchandising.
- Strong understanding of onsite trading, customer journey, and conversion optimization.
- Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards.
- Familiarity with CMS platforms and merchandising tools.
- Strong analytical mindset with the ability to translate data into actions.
- Excellent cross functional communication and stakeholder management skills.
- Experience in fashion, beauty, lifestyle, or multi brand retail is preferred.
Key Competencies
- Commercial acumen
- Data driven decision making
- Attention to detail
- Execution excellence
- Stakeholder management
- Customer first mindset
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