Media Buyer / Performance Marketer
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Key skills for this role
Role Overview
The employer is seeking a Media Buyer / Performance Marketer for mobile application and e-commerce performance marketing.
The role focuses on attribution, analytics, growth strategies, and paid acquisition in the Saudi market.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking a Media Buyer / Performance Marketer for mobile application and e-commerce performance marketing.
The role focuses on attribution, analytics, growth strategies, and paid acquisition in the Saudi market.
Responsibilities
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Snapchat, and other platforms.
- Manage performance campaigns for mobile applications and e-commerce businesses.
- Monitor daily performance and optimize campaigns against KPIs and ROAS targets.
- Analyze customer journeys, attribution models, and funnel performance.
- Collaborate with creative and content teams to improve ad performance.
- Track campaign results and report actionable insights.
- Manage app attribution and analytics platforms.
- Conduct audience research, A/B testing, and campaign scaling.
- Optimize acquisition, retention, and conversion campaigns.
- Stay updated on Saudi market trends and platform changes.
Requirements
- Bachelor’s degree in Marketing or a related field.
- Proven experience as a Media Buyer or Performance Marketer.
- At least four years of experience.
- Strong experience in mobile app marketing and e-commerce campaigns.
- Hands-on experience with AppsFlyer and Adjust or similar mobile measurement platforms.
- Experience with Google Analytics, Mixpanel, or similar analytical and tracking tools.
- Strong understanding of attribution, tracking, and data analysis.
- Experience in startups or fast-paced environments.
- Arabic and English proficiency is required.
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