Measurement Performance Center of Excellence (CoE) Lead
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Key skills for this role
About the Role
TikTok is seeking a Measurement Performance Center of Excellence Lead to drive performance advertising strategies and measurement programs in the region. The role involves analyzing data, optimizing ad campaigns, and collaborating with sales and product teams to improve ROI.
Key Skills for This Role
Responsibilities
- Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth
- Lead ideation, creation and deployment of sophisticated custom insights, ad effectiveness meta analysis, or tooling for large scale data environments
- Manage dotted line teams across the region
- Design and test bidding, targeting, and optimisation methods to support new product and feature development
- Track and report advertiser performance metrics to support adoption of measurement solutions
- Develop and maintain dashboards, reports and tools to track KPIs and measure campaign effectiveness
- Analyze and interpret data from various sources including ad performance, user behavior and market trends
- Provide actionable insights and recommendations to optimize ad campaigns and improve ROI
- Stay up to date with industry trends, best practices, and new measurement methodologies
Requirements
- Extensive experience in analytics and digital advertising from large marketing related organisations or measurement suppliers
- Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics or computer science) or equivalent
- Proven experience in Data Science, Data Analysis, Measurement or a related field
- Proven managerial capabilities (or managed global teams without direct responsibility)
- Strong analytical and problem solving skills
- Excellent communication and collaboration skills
- Exceptional time management and goal oriented task management skills
- Experience with advertising and media agencies (preferred)
- Experience with SQL, HIVE, R or Python (preferred)
- Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI) (preferred)
Full Job Posting
Team Introduction
- The Measurement Center of Excellence team is a newly created function within Measurement, responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms.
- We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers.
Responsibilities
- Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
- Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness meta analysis, or tooling for large scale data environments for use by wider measurement teams.
- Manage dotted line teams across the region.
- Design and testing of bidding, targeting, and optimisation methods to support new product and feature development.
- Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions.
- Develop and maintain dashboards, reports and tools to track Source of Truth (SoT), key performance indicators (KPIs) and measure campaign effectiveness.
- Analyze and interpret data from various sources, including ad performance, user behavior and market trends.
- Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
- Stay up to date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.
Minimum Qualifications
- Extensive, proven experience in analytics and digital advertising from large marketing related organisations or measurement suppliers.
- Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics or computer science) or equivalent.
- Proven experience in Data Science, Data Analysis, Measurement or a related field.
- Proven managerial capabilities (or managed global teams without direct responsibility).
- Strong analytical and problem solving skills, with the ability to interpret complex data sets and communicate insights effectively and a track record of inferential problem solving through experimental design and analytical methods.
- Excellent communication and collaboration skills, with the ability to work closely with cross functional teams.
- Exceptional time management, goal oriented task management skills and ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made.
Preferred Qualifications
- Experience with advertising and media agencies and complex, data driven marketing organisations.
- Experience with executing custom analytical work where SQL, HIVE, R or Python is preferred.
- Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
- Familiarity with privacy first innovation for marketing measurement systems.
About TikTok
- TikTok is the leading destination for short form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
- TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
- We are resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs.
Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
- Our platform connects people from across the globe and so does our workplace. We are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach.
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