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MEA Marketing Director

Blue Yonder
Riyadh, KSA
Full Time
Director
Onsite
3 weeks ago
Demand GenerationField MarketingAccount Based MarketingExecutive EngagementEvent ManagementPipeline Management
Free

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Position Summary

  • As Blue Yonder continues to expand its presence across the Middle East and Africa, we are seeking a Regional Marketing Director to establish and lead regional marketing execution from our Riyadh headquarters.
  • Reporting to the EMEA Marketing Director, this role will serve as a key marketing leader supporting demand generation, account engagement, executive programs, customer advocacy, and field marketing activities across the MEA region.
  • Approximately 70% of the role is focused on execution and operational leadership, with 30% dedicated to planning, prioritization, and regional alignment.

Regional Marketing Execution

  • Execute regional marketing plans aligned with global and EMEA priorities.
  • Localize campaigns and programs for Middle East and African markets.
  • Drive demand generation activities that contribute directly to pipeline creation and revenue growth.
  • Support strategic account engagement initiatives in partnership with sales teams.
  • Coordinate campaign deployment across digital, field, partner, and executive marketing channels.
  • Ensure consistent execution excellence across all regional marketing activities.

Field Marketing & Events

  • Lead the planning and execution of customer events, executive engagements, roundtables, workshops, and industry conferences.
  • Support and execute Blue Yonder hosted event programs across the region.
  • Manage event logistics, agencies, vendors, budgets, and timelines.
  • Drive attendee acquisition, engagement, and post event follow up activities.
  • Ensure strong collaboration between marketing, sales, and business leadership teams.
  • Personally oversee key strategic events and executive engagements.

Account Based Marketing & Executive Engagement

  • Partner with sales leadership to identify and engage strategic target accounts.
  • Develop and execute account based marketing initiatives for key prospects and customers.
  • Support executive engagement programs, customer advisory activities, and leadership events.
  • Build relationships with customers, partners, and industry stakeholders across the region.

Pipeline & Performance Management

  • Monitor campaign performance and marketing contribution to pipeline.
  • Track and report key metrics including registrations, attendance, engagement, opportunities, pipeline creation, and ROI.
  • Optimize programs based on performance insights and business priorities.
  • Ensure marketing investments are aligned with commercial objectives.
  • Maintain a strong focus on measurable business outcomes and revenue contribution.

Team Leadership

  • Provide leadership, coaching, and guidance to the regional Marketing Manager.
  • Foster strong collaboration across sales, marketing, customer success, and partner teams.
  • Help establish and scale the regional marketing function as the business continues to grow.
  • Create a culture of accountability, execution excellence, and continuous improvement.

Candidate Profile

  • 8–12+ years of B2B marketing experience.
  • Proven success in field marketing, demand generation, ABM, or regional marketing roles.
  • Experience supporting enterprise software, SaaS, technology, supply chain, logistics, manufacturing, or related industries preferred.
  • Demonstrated success in executing complex marketing programs, customer events, executive engagements, and demand generation initiatives.
  • Experience working in high growth, fast changing, or emerging markets is highly desirable.
  • Experience supporting regional sales organizations with measurable pipeline impact.

Leadership Style

  • This role requires a builder mindset.
  • The successful candidate must be comfortable operating in an environment where processes, programs, and structures are still evolving.
  • They must be willing to roll up their sleeves, solve problems, and personally drive execution.
  • This is not a traditional corporate marketing leadership role focused primarily on strategy development.
  • We are seeking a leader who combines commercial thinking with operational excellence, a strong bias for action, and a passion for execution.

Core Competencies

  • Demand Generation
  • Field Marketing
  • Account Based Marketing (ABM)
  • Executive Engagement
  • Customer Marketing
  • Event Management
  • Pipeline Development
  • Stakeholder Management
  • Budget Management
  • Campaign Execution
  • Regional Marketing Operations

Personal Attributes

  • High ownership mentality
  • Strong execution focus
  • Entrepreneurial mindset
  • Commercially driven
  • Adaptable and resilient
  • Results oriented
  • Strong communicator
  • Collaborative team player
  • Curious and proactive
  • Comfortable operating with ambiguity
  • Highly organized and detail oriented

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