MEA Marketing Director
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Key skills for this role
About the Role
Blue Yonder is seeking a Regional Marketing Director for the Middle East & Africa to lead regional marketing execution from Riyadh. The role focuses on demand generation, field marketing, executive engagement, and account-based marketing, with 70% execution and 30% planning.
Key Skills for This Role
Responsibilities
- Execute regional marketing plans aligned with global and EMEA priorities
- Localize campaigns and programs for Middle East and African markets
- Drive demand generation activities that contribute directly to pipeline creation and revenue growth
- Support strategic account engagement initiatives in partnership with sales teams
- Coordinate campaign deployment across digital, field, partner, and executive marketing channels
- Lead the planning and execution of customer events, executive engagements, roundtables, workshops, and industry conferences
- Manage event logistics, agencies, vendors, budgets, and timelines
- Drive attendee acquisition, engagement, and post event follow up activities
- Partner with sales leadership to identify and engage strategic target accounts
- Develop and execute account based marketing initiatives for key prospects and customers
- Monitor campaign performance and marketing contribution to pipeline
- Track and report key metrics including registrations, attendance, engagement, opportunities, pipeline creation, and ROI
Requirements
- 8–12+ years of B2B marketing experience
- Proven success in field marketing, demand generation, ABM, or regional marketing roles
- Experience supporting enterprise software, SaaS, technology, supply chain, logistics, manufacturing, or related industries preferred
- Demonstrated success in executing complex marketing programs, customer events, executive engagements, and demand generation initiatives
- Experience working in high growth, fast changing, or emerging markets is highly desirable
- Experience supporting regional sales organizations with measurable pipeline impact
Full Job Posting
Position Summary
- As Blue Yonder continues to expand its presence across the Middle East and Africa, we are seeking a Regional Marketing Director to establish and lead regional marketing execution from our Riyadh headquarters. Reporting directly to the EMEA Marketing Director, this role will serve as a key marketing
Key Responsibilities
- Regional Marketing Execution: Execute regional marketing plans aligned with global and EMEA priorities; Localize campaigns and programs for Middle East and African markets; Drive demand generation activities that contribute directly to pipeline creation and revenue growth; Support strategic account
- Field Marketing & Events: Lead the planning and execution of customer events, executive engagements, roundtables, workshops, and industry conferences; Support and execute Blue Yonder hosted event programs across the region; Manage event logistics, agencies, vendors, budgets, and timelines; Drive att
- Account Based Marketing & Executive Engagement: Partner with sales leadership to identify and engage strategic target accounts; Develop and execute account based marketing initiatives for key prospects and customers; Support executive engagement programs, customer advisory activities, and leadership
- Pipeline & Performance Management: Monitor campaign performance and marketing contribution to pipeline; Track and report key metrics including registrations, attendance, engagement, opportunities, pipeline creation, and ROI; Optimize programs based on performance insights and business priorities; En
- Team Leadership: Provide leadership, coaching, and guidance to the regional Marketing Manager; Foster strong collaboration across sales, marketing, customer success, and partner teams; Help establish and scale the regional marketing function as the business continues to grow; Create a culture of acc
Candidate Profile
- Experience: 8–12+ years of B2B marketing experience; Proven success in field marketing, demand generation, ABM, or regional marketing roles; Experience supporting enterprise software, SaaS, technology, supply chain, logistics, manufacturing, or related industries preferred; Demonstrated success in e
- Leadership Style: This role requires a builder mindset. The successful candidate must be comfortable operating in an environment where processes, programs, and structures are still evolving. They must be willing to roll up their sleeves, solve problems, and personally drive execution. This is not a
- Core Competencies: Demand Generation, Field Marketing, Account Based Marketing (ABM), Executive Engagement, Customer Marketing, Event Management, Pipeline Development, Stakeholder Management, Budget Management, Campaign Execution, Regional Marketing Operations.
- Personal Attributes: High ownership mentality, Strong execution focus, Entrepreneurial mindset, Commercially driven, Adaptable and resilient, Results oriented, Strong communicator, Collaborative team player, Curious and proactive, Comfortable operating with ambiguity, Highly organized and detail ori
Success Measures
- Pipeline contribution and marketing influence
- Quality and execution of regional marketing programs
- Strategic account engagement
- Executive event impact and customer participation
- Marketing ROI and performance metrics
- Regional stakeholder satisfaction
- Ability to establish and scale marketing operations across MEA
- Effective leadership and development of the regional marketing team
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