Marketplace/Retail Team Lead
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Key skills for this role
About the Role
PepsiCo seeks a Marketplace/Retail Team Lead in Riyadh to supervise field sales teams, achieve sales targets, and ensure execution standards. Requires 3-6 years of FMCG sales experience, strong computer skills, and fluency in English and Arabic.
Key Skills for This Role
Responsibilities
- Supervise field sales teams to achieve sales targets and execution standards
- Conduct route visits, work with sessions, and weekly meetings
- Ensure HH integrity by examining reports and taking actions
- Monitor market changes and communicate to Regional/Sales Manager
- Implement product promotional plans across all routes
- Manage administrative transactions (stock, returnable cases, daily invoicing)
- Select, train, and develop sales personnel to FLSMP standards
- Ensure RSR compliance with OOR through follow up and coaching
- Develop strong relationships with stockists and key customers
- Expand distribution within the area as per AOP business plan
- Report competitive activities to Regional/Sales Manager
- Comply with SSFL control agenda and control responsibilities
Requirements
- 3 6 years of sales field experience in FMCG
- Very good English and Arabic language skills
- Strong computer skills (Word, Excel, PowerPoint, Outlook)
- BA degree
- Results driven with focus on KPIs
- Customer focus and service to sales concept
- Thinking skills for trend and data analysis
- Developing and supporting the team
- Persuasive communication skills
- Integrity and ethical conduct
Full Job Posting
Overview
- Ensure all sales targets both short term and long term for the area/location are met.
- Supervise SSFL DC/Stockiest various routes through route visits targets and ensure compliance with SSFL execution standards.
- Lead and develop sales team, sales productivity, and achieve sales fundamentals and volume targets.
- Update database to measure area’s performance against key business objectives and develop future action plans.
- Work on volume forecasting for areas and channels, and with Stockiest to improve customer service and execution efficiency.
Responsibilities
- Organize, control and motivate sales representatives to achieve sales targets within agreed targets by applying SSFL sales standards.
- Conduct and comply with FLSMP; work with and Route Control weekly, 1:1 sessions and formal weekly meetings.
- Ensure HH Integrity by examining reports and taking actions.
- Regular market visits to monitor changes in the market situation and legislative requirements.
- Ensure the company’s product promotional plans are understood and implemented in the right time & at the right place across all routes.
- Conduct all administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle etc.).
- Select, train, develop and follow up sales personnel to the standards (FLSMP) necessary to meet current and long term needs.
- Ensure all RSR’s compliance with OOR (Ownership on Route) by regular follow up and on job coaching.
- Field Performance Management by adaptation of Optimized Routes, Managing POP materials, Stand Planning, etc.
- Develop strong relationship with stockiest and Key wholesale and OT customers within the location.
- Ensure proper execution for all new product initiatives and merchandising and operational priorities.
- Supervise administrative & control agenda within the field and report results/activities to Regional/Sales manager.
Qualifications
- 3 6 years of sales field experience in FMCG
- Very good English and Arabic language skills
- No travel restrictions
- Strong computer skills (Word, Excel, PowerPoint, Outlook crucial)
- Results Driven (based on specific efficiency and productivity KPIs within predefined time frames)
- Customer Focus (Service to sales concept)
- Thinking Skills (Trend, data, events analysis to draw sound conclusions)
- Developing and Supporting The Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler)
- Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
- Integrity (Mutual trust, consistent with company ethics and values)
- BA degree & Computer Literacy (Windows applications)
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