Communications Manager - Brand & Business
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Key skills for this role
About the Role
PepsiCo seeks a Brand & Business Communications Manager to lead communications for the foods portfolio across the Middle East, focusing on Saudi Arabia and UAE. The role involves media relations, influencer engagement, and storytelling to build brand relevance.
Key Skills for This Role
Responsibilities
- Develop and execute communications strategy for PepsiCo's foods portfolio across the Middle East
- Lead development and execution of annual PR and influencer plans for priority food brands and campaigns
- Partner with marketing teams to identify opportunities for communications support across key campaigns
- Identify and execute brand led communications opportunities to strengthen brand relevance and reputation
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders
- Manage agency partners from briefing through execution and evaluation
- Oversee development and quality control of communications materials in English and Arabic
- Lead communications planning and storytelling for key foods business priorities
- Monitor, analyze, and report communications performance and campaign impact
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
- 10 12 years of experience in communications, public relations, brand communications, or related fields, preferably within FMCG, consumer brands, media, or agency environments
- Strong understanding of the Saudi media, influencer, and cultural landscape
- Proven experience developing and executing integrated PR, influencer, and communications campaigns for consumer brands
- Excellent written and verbal communication skills in English and Arabic
- Experience working on agriculture, manufacturing, sustainability, innovation, or corporate storytelling initiatives is a plus
Full Job Posting
Overview
- We Are PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
- As Brand & Business Communications Manager, PepsiCo Middle East Foods, you will lead the development and execution of the communications agenda for PepsiCo’s foods portfolio across the Middle East, with a particular focus on Saudi Arabia and the UAE.
- You will be responsible for building brand relevance, strengthening reputation, and driving earned engagement through media relations, influencer engagement, partnerships, activations, and compelling storytelling.
Responsibilities
- Develop and execute the communications strategy for PepsiCo’s foods portfolio across the Middle East, translating brand and business priorities into an integrated earned media, influencer, and engagement agenda.
- Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns, ensuring alignment with brand objectives, business priorities, and PepsiCo guidelines.
- Partner closely with marketing teams to identify opportunities for communications support and amplification across key campaigns, launches, partnerships, and consumer activations.
- Identify, develop, and execute brand led communications opportunities throughout the year that strengthen brand relevance, reputation, and cultural connection beyond traditional campaign amplification.
- Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders across priority markets to drive earned coverage and meaningful engagement.
- Lead the development and management of strategic brand partnerships with media platforms, publishers, and cultural partners.
- Manage agency partners from briefing through execution and evaluation, ensuring high quality delivery, strong strategic counsel, and effective budget management.
- Oversee the development, localization, and quality control of communications materials, including press releases, media statements, key messages, Q&As, briefing documents, influencer content, and other communications assets, in English and Arabic.
- Partner with marketing and legal teams to review and provide communications guidance on social media content.
- Lead communications planning and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships.
- Identify and secure relevant speaking, media, and external engagement opportunities for marketing leaders and subject matter experts.
- Support communications planning and execution for key business milestones, site visits, launches, events, partnerships, and external engagements.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 10 12 years of experience in communications, public relations, brand communications, or related fields, preferably within FMCG, consumer brands, media, or agency environments.
- Strong understanding of the Saudi media, influencer, and cultural landscape, with broader awareness of the Middle East market.
- Proven experience developing and executing integrated PR, influencer, and communications campaigns for consumer brands.
- Strong storytelling and content development skills, with the ability to translate business and brand priorities into compelling narratives.
- Experience managing agencies, budgets, and multiple stakeholders across functions and markets.
- Ability to balance strategic thinking with hands on execution in a fast paced environment.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills in English and Arabic.
- Experience working on agriculture, manufacturing, sustainability, innovation, or corporate storytelling initiatives is a plus.
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