Marketing Specialist – Travel and Tourism
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Key skills for this role
About the Role
A Dubai-based travel company is seeking a Marketing Specialist to develop and execute digital and traditional marketing campaigns for travel and tourism. The role involves managing social media, website content, email marketing, and paid advertising, as well as analyzing campaign performance.
Key Skills for This Role
Responsibilities
- Develop and execute creative digital and traditional marketing campaigns that increase brand awareness, customer engagement, and travel bookings
- Manage social media platforms, website content, email marketing, and paid advertising
- Create compelling promotional content for travel packages and seasonal offers
- Analyze campaign performance, market trends, and competitor activities to optimize marketing strategies and maximize ROI
- Collaborate with sales, operations, and travel partners to launch successful promotions, events, partnerships, and customer acquisition initiatives
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field
- Minimum 3 years of marketing experience, preferably in travel, tourism, hospitality, airline, or leisure industry
- Hands on experience with Meta (Facebook & Instagram), Google Ads, SEO/SEM, email marketing, and social media campaigns
- Experience using Google Analytics or similar reporting tools
- Strong skills in content creation, copywriting, Canva or Adobe Creative Suite, and basic photo/video editing
- Arabic and English language proficiency highly preferred
Full Job Posting
Position Overview
- Position Title: Marketing Specialist – Travel and Tourism
- Employment Type: Full Time
- Salary: up to 8K AED inclusive depending on experience and qualifications
- Job Location: Dubai
About the Client
- A Dubai based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.
Job Description
- Develop and execute creative digital and traditional marketing campaigns that increase brand awareness, customer engagement, and travel bookings.
- Manage social media platforms, website content, email marketing, and paid advertising while creating compelling promotional content for travel packages and seasonal offers.
- Analyze campaign performance, market trends, and competitor activities to optimize marketing strategies and maximize ROI.
- Collaborate with sales, operations, and travel partners to launch successful promotions, events, partnerships, and customer acquisition initiatives.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of marketing experience, preferably within the travel, tourism, hospitality, airline, or leisure industry.
- With hands on experience managing Meta (Facebook & Instagram), Google Ads, SEO/SEM, email marketing, and social media campaigns; With experience using Google Analytics or similar reporting tools to monitor campaign performance and generate actionable insights.
- Must have strong skills in content creation, copywriting, Canva or Adobe Creative Suite, and basic photo/video editing.
- Arabic and English language proficiency is highly preferred
How to Apply
- Send your CV in word format to DESIGNJOBS2020 AT GMAIL DOT COM and use 'Marketing Specialist – Travel and Tourism' as email subject.
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