Marketing Specialist
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Key skills for this role
About the Role
China State Construction Engineering Corp. (KSA) seeks a Marketing Specialist to support marketing initiatives in the construction industry. The role involves developing marketing strategies, preparing materials, managing digital channels, and supporting business development.
Key Skills for This Role
Responsibilities
- Develop and implement marketing strategies to support business growth and brand positioning.
- Prepare marketing materials, company profiles, presentations, brochures, and promotional content.
- Coordinate with business development, project, and technical teams to collect project information and prepare marketing campaigns.
- Manage the company's digital marketing channels, including website, social media platforms, and email marketing.
- Conduct market research and competitor analysis to identify business opportunities and industry trends.
- Support the preparation of prequalification documents, capability statements, and client presentations.
- Organize and participate in industry events, exhibitions, conferences, and networking activities.
- Ensure all marketing activities align with the company's branding guidelines.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, or a related field
- Minimum 5 years of marketing experience within the construction, engineering, infrastructure, or related industry
- Strong knowledge of construction market trends and business development processes
- Excellent written and verbal communication skills in both English and Arabic
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with digital marketing tools and social media platforms
- Strong presentation, interpersonal, and organizational skills
- Ability to work independently and manage multiple tasks simultaneously
Full Job Posting
Job Summary
- We are seeking a dynamic and experienced Marketing Specialist to join our team in the construction industry.
- The successful candidate will be responsible for supporting marketing initiatives, promoting the company's services and projects, enhancing brand awareness, and assisting business development activities.
- The ideal candidate should have a strong understanding of the construction market and excellent communication skills in both English and Arabic.
Key Responsibilities
- Develop and implement marketing strategies to support business growth and brand positioning.
- Prepare marketing materials, company profiles, presentations, brochures, and promotional content.
- Coordinate with business development, project, and technical teams to collect project information and prepare marketing campaigns.
- Manage the company's digital marketing channels, including website, social media platforms, and email marketing.
- Conduct market research and competitor analysis to identify business opportunities and industry trends.
- Support the preparation of prequalification documents, capability statements, and client presentations.
- Organize and participate in industry events, exhibitions, conferences, and networking activities.
- Ensure all marketing activities align with the company's branding guidelines.
Qualifications & Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, or a related field.
- Minimum 5 years of marketing experience within the construction, engineering, infrastructure, or related industry.
- Strong knowledge of construction market trends and business development processes.
- Excellent written and verbal communication skills in both English and Arabic.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with digital marketing tools and social media platforms.
- Strong presentation, interpersonal, and organizational skills.
- Ability to work independently and manage multiple tasks simultaneously.
Preferred Qualifications
- Experience working with contractors, consultants, or developers in the GCC region.
- Knowledge of tendering, prequalification, and business development processes.
- Familiarity with graphic design tools such as Adobe Photoshop, Illustrator, or Canva is an advantage.
Language Requirements
- English: Fluent (Written & Spoken)
- Arabic: Fluent (Written & Spoken)
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