Marketing Specialist
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Key skills for this role
About the Role
We are seeking a Marketing Specialist with 4+ years of hands-on PPC and digital advertising experience to manage paid media campaigns across Google Ads, Meta, LinkedIn, and YouTube.
Key Skills for This Role
Responsibilities
- Develop and execute paid advertising strategies across Google Ads, YouTube, Meta, and LinkedIn
- Conduct keyword research, audience targeting, and campaign planning
- Manage campaign setup, monitoring, optimization, and reporting
- Optimize landing pages and lead generation funnels
- Implement and manage retargeting and remarketing campaigns
- Conduct A/B testing of ad creatives, messaging, audiences, and landing pages
- Monitor campaign performance and identify optimization opportunities using GA4, GTM, and conversion tracking tools
- Prepare weekly and monthly performance reports with actionable recommendations
- Manage digital advertising budgets efficiently and allocate spending across channels
- Collaborate with sales and business development teams to improve lead quality and track lead progression
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field preferred
- Minimum 4 years of hands on experience managing PPC and digital advertising campaigns
- Proven experience managing medium to large advertising budgets
- Experience in B2B lead generation and performance marketing
- Experience within the UAE market is preferred
- Strong understanding of customer acquisition funnels and conversion optimization
- Proficiency in Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4, GTM, conversion tracking tools, CRM, Excel/Sheets
Full Job Posting
Key Responsibilities
- Develop and execute paid advertising strategies across Google Ads, YouTube, Meta, and LinkedIn
- Conduct keyword research, audience targeting, and campaign planning
- Manage campaign setup, monitoring, optimization, and reporting
- Optimize landing pages and lead generation funnels
- Implement and manage retargeting and remarketing campaigns
- Conduct A/B testing of ad creatives, messaging, audiences, and landing pages
- Monitor campaign performance and identify optimization opportunities using GA4, GTM, and conversion tracking tools
- Prepare weekly and monthly performance reports with actionable recommendations
- Manage digital advertising budgets efficiently and allocate spending across channels
- Collaborate with sales and business development teams to improve lead quality and track lead progression
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field preferred
- Minimum 4 years of hands on experience managing PPC and digital advertising campaigns
- Proven experience managing medium to large advertising budgets
- Experience in B2B lead generation and performance marketing
- Experience within the UAE market is preferred
- Strong understanding of customer acquisition funnels and conversion optimization
Technical Skills
- Google Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Attribution Tools
- CRM Integration & Reporting
- Microsoft Excel / Google Sheets
Core Competencies
- Performance Marketing
- PPC Campaign Management
- Digital Advertising Strategy
- Data Analysis & Reporting
- Budget Management
- Conversion Rate Optimization
- Lead Generation
- Marketing Analytics
- Problem Solving
- Stakeholder Management
- Communication Skills
- Attention to Detail
Key Performance Indicators (KPIs)
- Cost Per Qualified Lead (CPQL)
- Cost Per Acquisition (CPA)
- Lead to Appointment Conversion Rate
- Landing Page Conversion Rate
- Campaign Return on Ad Spend (ROAS)
- Revenue Contribution from Paid Campaigns
- Overall Lead Quality Metrics
What We Offer
- Competitive salary package
- Performance based incentive structure
- Opportunity to work on high impact marketing campaigns
- Career growth and development opportunities
- Collaborative and fast paced work environment
- Exposure to senior leadership and strategic business initiatives
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