Marketing Specialist

Job Purpose

1. Marketing Planning & Execution

• Support the development and implementation of marketing strategies aligned with organizational objectives
• Assist in planning and executing integrated marketing campaigns across multiple channels
• Monitor campaign performance and provide recommendations for optimization

2. Content Creation

• Develop engaging marketing content including:
• + Social media posts
• + Email marketing campaigns
• + Promotional and advertising materials
• Ensure all content aligns with brand guidelines and messaging
• Coordinate with internal stakeholders for content approvals

3. Digital Marketing

• Manage and update the company’s digital platforms, including website and social media channels
• Support online advertising initiatives
• Track digital performance metrics and prepare reports
• Ensure consistency in online brand presence

4. Event Coordination

• Assist in planning and organizing marketing events, exhibitions, and campaigns
• Coordinate logistics, vendors, and promotional materials for events
• Support on-ground execution when required

5. Market Research & Analysis

• Conduct market research to identify:
• + Industry trends
• + Customer preferences
• + Competitor activities
• Provide insights and recommendations to support strategic decisions

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• **2–4 years** of experience in marketing or a similar role
• **Graphic design skills**
• Strong written and verbal communication skills
• Familiarity with digital marketing tools and platforms
• Basic knowledge of content management systems and social media tools
• Strong organizational and multitasking skills

Key Competencies

• Creativity and attention to detail
• Analytical thinking
• Time management and ability to meet deadlines
• Team collaboration
• Adaptability in a fast-paced environment