Marketing Specialist

About the role

Key responsibilities

• Prepare weekly and monthly social media content plans.
• Develop ideas for posts, Reels, Stories, campaigns, promotions, product launches, and seasonal activities.
• Design social media posts, Stories, banners, advertisements, and other marketing materials.
• Write captions, campaign copy, and promotional content.
• Manage social media pages, publishing schedules, and daily content activity.
• Monitor trends and introduce fresh content ideas.
• Set up, manage, and optimise paid campaigns across Meta, TikTok, Snapchat, and Google.
• Monitor performance and recommend improvements based on results.
• Test creatives, audiences, offers, placements, and campaign structures.
• Track and report sales, ROAS, CPA, CTR, CPC, conversions, reach, and engagement.
• Prepare marketing reports with findings and recommended actions.
• Coordinate products, campaigns, offers, content requirements, deadlines, launches, promotions, and influencer activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Business Administration, or a related field, or equivalent practical experience.
• Proven hands-on experience in marketing, social media, content creation, graphic design, paid advertising, or a similar role.
• Strong graphic design skills and proficiency in Adobe Photoshop, Illustrator, Canva, Figma, or similar tools.
• Practical experience using Meta Ads Manager.
• Good knowledge of Instagram, TikTok, Snapchat, Facebook, and current social media trends.
• Good understanding of digital advertising metrics including ROAS, CPA, CTR, CPC, and conversions.
• Ability to plan content, design creatives, manage campaigns, and analyse results.
• Strong organisational, multitasking, and time-management skills.
• Able to work under pressure, manage changing priorities, and meet deadlines.
• Proactive, independent, and able to take full ownership of assigned tasks.
• Experience in fashion, retail, beauty, luxury, or e-commerce is an advantage.
• Video-editing skills using CapCut, Adobe Premiere Pro, or similar software are an advantage.

Additional tools and languages

• Experience with Shopify, influencer marketing, Google Analytics, Meta Pixel, TikTok Pixel, or other tracking tools is an advantage.
• Strong English communication skills are required.
• Arabic communication skills are an advantage.

Workplace and employment

• The position is full-time and on-site in Doha.
• Candidates should be based in Qatar and available to work on-site in Doha.

Application materials

• Applicants should provide a CV and portfolio or relevant work samples.