Junior Media Buyer

About the Role

Key Responsibilities

• Plan, set up, manage, and optimise paid campaigns across Meta, TikTok, Snapchat, Google, and other relevant platforms.
• Monitor daily performance, spending, results, and key metrics including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue, and average order value.
• Test audiences, creatives, hooks, offers, placements, and campaign structures, then scale winning advertisements profitably.
• Reduce wasted spending, reallocate budgets, and manage prospecting, retargeting, catalogue, and conversion-focused campaigns.
• Manage multiple campaigns, advertising accounts, budgets, and priorities simultaneously.
• Collaborate with content creators and designers and provide feedback on hooks, formats, messaging, offers, and ad angles.
• Analyse landing pages, product pages, checkout journeys, and website performance when campaign results decline.
• Set up and verify pixels, events, UTMs, product feeds, catalogues, and conversion tracking.
• Review attribution and prepare weekly and monthly reports with clear insights, actions, and recommendations.
• Stay current on advertising platform changes, formats, policies, and performance-marketing trends.

Qualifications

• Proven hands-on experience as a Media Buyer, Performance Marketing Specialist, Paid Media Specialist, or in a similar role.
• Strong practical experience with Meta Ads Manager is required.
• Experience with TikTok Ads, Snapchat Ads, or Google Ads is a strong advantage.
• Good understanding of e-commerce, customer acquisition, conversion-focused campaigns, and digital sales funnels.
• Strong analytical skills, campaign troubleshooting ability, and confidence making data-driven decisions.
• Experience managing multiple campaigns, advertising accounts, and budgets simultaneously.
• Knowledge of GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, UTMs, and conversion tracking.
• Shopify, product feeds, catalogue campaigns, landing pages, conversion-rate optimisation, and relevant brand experience are advantageous.
• Strong English communication skills; Arabic is an advantage.
• Based in Qatar and available to work full-time on-site in Doha.

Working Style

• Strong organisational, time-management, communication, and reporting skills are required.
• The candidate should be proactive, independent, comfortable in a fast-paced environment, and able to take ownership without constant follow-up.

Application Notes

• Applicants should provide a CV and examples of relevant campaigns or performance results.