Marketing Officer
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Key skills for this role
About the Role
PIPECARE Group is looking for a Marketing Officer to create and coordinate marketing activities. The role involves brand management, website updates, social media planning, and event management.
Key Skills for This Role
Responsibilities
- Support the ongoing development of the Pipecare brand and marketing activities.
- Take a proactive approach to brand management including highlighting opportunities for enhancing the Pipecare brand.
- Support the strategic positioning of the company by contributing to marketing plans, strategies, materials and campaigns.
- Keep the website updated and ongoing search engine optimization.
- Contribute to planning social media content.
- Coordinate marketing communications internally and externally.
- Act as custodian of marketing, promotional and presentational materials.
- Assist in the management of PR and media opportunities.
- Undertake market research and intelligence gathering.
- Manage business events that support the marketing strategy.
- Support and facilitate the effort of building the Company CRM database.
- Lead the seasonal Greetings Campaign.
Requirements
- Demonstrable experience in a marketing role
- Strong communication skills (written and oral)
- Attention to detail and accuracy
- Strong organization skills
- Computer literate in all Microsoft Packages
Full Job Posting
Job Description
- PipeCare Group is looking for a Marketing Officer.
- The Marketing Officer will be responsible for creating, delivering and coordinating all marketing and promotional activities within Pipecare Holdings.
Job Functions, Responsibilities & Authorities
- Support the ongoing development of the Pipecare brand and the marketing and promotional activities of the Company’s values.
- Take a proactive approach to brand management including highlighting opportunities for enhancing the Pipecare brand.
- Support the strategic positioning of the company making a key contribution to the design, development and creation of robust marketing plans, strategies, materials and campaigns.
- Be an integral part of keeping the website updated and ongoing search engine optimization to support the business.
- Contribute to the planning social media content.
- Work closely with senior management to coordinate marketing communications internally and externally.
- Act as custodian of marketing, promotional and presentational materials.
- Assist in the management of PR and media opportunities working alongside our marketing agency.
- Ensure the ongoing maintenance of marketing material.
- Undertake market research and intelligence gathering in support of ongoing business development activities.
- Manage business events that support the marketing strategy of the business.
- Point of contact for all internal and external marketing queries.
Knowledge And Skills Required
- Strong communication skills (written and oral) with ability to communicate with all levels of stakeholders.
- Attention to detail and accuracy skills.
- Strong organization skills.
- Ability to use own initiative and be proactive within role.
- Ability to work well on own and within a team.
- Computer literate in all Microsoft Packages.
Desirable
- Competent in the use of marketing software packages.
Experience Essential
- Demonstrable experience in a marketing role.
Experience Desirable
- Oil and gas industry experience.
- Experience of working in a global, fast paced operational environment.
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