Marketing Manager - Real Estate Development
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Key skills for this role
About the Role
Lobo Management seeks a Marketing Manager with a strong background in real estate development to execute strategic marketing initiatives for residential and commercial projects. The role requires 5-10+ years of marketing experience, expertise in digital marketing, and collaboration with sales teams.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies for real estate development projects from pre launch through project completion
- Build and maintain strong project and corporate brand positioning aligned with company objectives
- Conduct market research, competitor analysis and customer segmentation to identify opportunities and market trends
- Lead strategic planning and execution of marketing campaigns for property launches
- Coordinate launch events, project unveilings, investor presentations, roadshows, and promotional activities
- Manage digital marketing campaigns across search, social media, display advertising, email marketing and property portals
- Optimize lead generation funnels and customer acquisition strategies
- Monitor campaign performance, website analytics, and conversion metrics to maximize ROI
- Partner with sales teams to develop tools and materials that support customer engagement and conversion
- Track industry trends, consumer behaviour and competitor activities and prepare regular reports
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field
- 5–10+ years of marketing experience, with significant exposure to real estate development, property marketing, or real estate investment sector
- Proven experience marketing residential and commercial development
- Demonstrated success in managing project launches and integrated marketing campaigns
- Experience working closely with sales teams and external marketing agencies
- Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tools
- Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing
- Proficiency in Microsoft Office and presentation tools
- Fluency in Russian or other languages is advantageous
Full Job Posting
Position Overview
- Seeking an experienced and results driven Marketing Manager with a strong background in real estate development.
- Will execute strategic marketing initiatives across residential and commercial developments.
- Ideal candidate has deep understanding of the real estate development lifecycle, property marketing, lead generation, branding, sales enablement and digital marketing strategies.
- Will collaborate closely with development, sales, design, and external agency partners.
Key Responsibilities Strategic Marketing & Brand Management
- Develop and implement comprehensive marketing strategies for real estate development projects from pre launch through project completion.
- Build and maintain strong project and corporate brand positioning aligned with company objectives.
- Conduct market research, competitor analysis and customer segmentation to identify opportunities and market trends.
- Lead the strategic planning and execution of marketing campaigns for property launches, ensuring strong market entry and lead generation.
- Coordinate launch events, project unveilings, investor presentations, roadshows, and promotional activities.
- Ensure consistency across all project marketing materials and customer touchpoints.
- Oversee budgets, timelines and quality control for all marketing initiatives.
- Negotiate contracts and ensure efficient utilization of marketing resources.
Key Responsibilities Digital Marketing & Lead Generation
- Manage digital marketing campaigns across search, social media, display advertising, email marketing and property portals.
- Optimize lead generation funnels and customer acquisition strategies.
- Monitor campaign performance, website analytics, and conversion metrics to maximize ROI.
- Oversee content development for websites, social media channels, and digital advertising campaigns.
Key Responsibilities Sales Enablement
- Partner with sales teams to develop tools and materials that support customer engagement and conversion.
- Create sales presentations, brochures, project fact sheets and investor materials.
- Monitor lead quality, sales performance and customer feedback to refine marketing strategies.
- Support CRM management and lead nurturing initiatives.
Key Responsibilities Market Intelligence & Reporting
- Track industry trends, consumer behaviour and competitor activities.
- Prepare regular reports on campaign performance, lead generation, sales support activities and marketing ROI.
- Provide strategic recommendations based on data analysis and market insights.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
- 5–10+ years of marketing experience, with significant exposure to real estate development, property marketing, or real estate investment sector.
- Proven experience marketing residential and commercial development.
- Demonstrated success in managing project launches and integrated marketing campaigns.
- Experience working closely with sales teams and external marketing agencies.
- Fluency in Russian or other languages is advantageous.
Technical Skills
- Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tools.
- Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing.
- Proficiency in Microsoft Office and presentation tools.
- Familiarity with design and content management platforms is advantageous.
Core Competencies
- Strategic thinking and planning.
- Brand development and positioning.
- Real estate market knowledge.
- Campaign management.
- Lead generation and conversion optimization.
- Budget management.
- Stakeholder management.
- Strong communication and presentation skills.
- Analytical and data driven decision making.
- Project management and multitasking.
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