Marketing Manager (Perfume, Luxury,Lifestyle,Beauty )
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Key skills for this role
About the Role
NADIA is seeking a Marketing Manager to lead and execute branding and promotional strategies for a perfume/luxury brand across online and offline channels. The role involves developing integrated marketing strategies, managing digital presence, coordinating retail activations, and overseeing campaign performance.
Key Skills for This Role
Responsibilities
- Develop and implement integrated marketing strategies that enhance brand visibility across all platforms
- Plan annual and quarterly marketing calendars aligned with product launches and business goals
- Conduct market research to understand customer preferences, competitive trends, and product positioning
- Manage online presence across social media, website, e commerce, and digital advertising
- Oversee content creation for social channels (Instagram, TikTok, Facebook, YouTube, etc.)
- Plan and execute paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads)
- Optimize SEO, website content, and product listings for better visibility and conversion
- Collaborate with influencers, affiliates, and digital partners to expand brand reach
- Plan and coordinate in store promotional activities, product displays, and merchandising
- Develop marketing materials such as brochures, catalogues, posters, and POS displays
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 3–7 years of experience in both digital and traditional marketing (preferably in beauty, fragrance, or lifestyle brands)
- Strong understanding of branding, retail marketing, and digital performance metrics
- Excellent communication, project management, and analytical skills
- Creativity, attention to detail, and ability to work in a fast paced environment
Full Job Posting
About the Role
- Seeking a motivated and detail oriented Marketing Manager will lead and execute our client's branding and promotional strategies across online and offline channels.
- This role is responsible for strengthening brand presence, driving sales growth, and ensuring consistent communication that aligns with clients’ standards of quality and creativity.
- The ideal candidate has strong experience in both digital marketing and traditional retail/brand activation.
Brand Strategy & Planning
- Develop and implement integrated marketing strategies that enhance Perfumes brand visibility across all platforms.
- Plan annual and quarterly marketing calendars aligned with product launches and business goals.
- Conduct market research to understand customer preferences, competitive trends, and product positioning.
Digital Marketing
- Manage Perfumes online presence across social media, website, e commerce, and digital advertising.
- Oversee content creation for social channels (Instagram, TikTok, Facebook, YouTube, etc.).
- Plan and execute paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
- Optimize SEO, website content, and product listings for better visibility and conversion.
- Collaborate with influencers, affiliates, and digital partners to expand brand reach.
Offline Marketing & Retail Support
- Plan and coordinate in store promotional activities, product displays, and merchandising.
- Develop marketing materials such as brochures, catalogues, posters, and POS displays.
- Organize offline events—product launches, exhibitions, mall activations, and retail partner engagements.
- Ensure consistent brand presence at retail outlets and monitor store performance through marketing support.
Campaign Management
- Plan, execute, and monitor 360° marketing campaigns (online + offline).
- Track performance metrics and prepare campaign reports to improve ROI.
- Work closely with sales, design, and product teams to ensure cohesive execution.
Communication & Coordination
- Work with graphic designers, photographers, and external agencies to develop creative assets.
- Maintain regular communication with distributors, retailers, and e commerce partners.
- Present marketing plans and performance updates to management.
Qualifications
- Bachelor’s degree in marketing, Business, or a related field.
- 3–7 years of experience in both digital and traditional marketing (preferably in beauty, fragrance, or lifestyle brands).
- Strong understanding of branding, retail marketing, and digital performance metrics.
- Excellent communication, project management, and analytical skills.
- Creativity, attention to detail, and ability to work in a fast paced environment.
- Experience with design tools (basic) and marketing platforms (Meta Business, Google Ads Manager, Shopify/e commerce tools) is a plus.
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