Marketing Manager (Loyalty Programs & Activations )
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Key skills for this role
About the Role
NADIA seeks a Marketing Manager to lead loyalty programs and activations in Dubai. The role involves designing solutions, enabling sales with marketing assets, and managing end-to-end activations.
Key Skills for This Role
Responsibilities
- Translate services into clearly defined, ready to sell solutions across promotional, digital, and omnichannel activations
- Identify opportunities to introduce new solutions aligned with GCC retail dynamics and shopper behavior
- Partner with sales team during strategic client discussions to provide solution recommendations
- Design, develop, and maintain sales enablement assets including presentations, case studies, and solution documentation
- Transform completed campaigns into structured business cases demonstrating commercial impact
- Train and support sales team on solution positioning and toolkit usage
- Lead end to end activation management from concept through execution and performance evaluation
- Act as liaison between Sales, Creative Studio, and Operations to ensure solution feasibility
- Assess activation performance analytically and on ground, identifying optimization opportunities
Requirements
- 5+ years of experience in Promotional, BTL, Shopper Marketing, or Marketing Solutions environment in the GCC
- Professional fluency in English
- Hybrid capability across strategy, creative development, and operational coordination
- Strong hands on project and activation management experience
- Analytical and commercial mindset
- Arabic is a strong advantage
Full Job Posting
About the Company
- We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution.
About the Role
- You will play a central role in shaping client's portfolio, enabling the sales team with high impact marketing assets, and ensuring that every activation is designed for both market impact and operational feasibility.
Solutions Design & Innovation
- Structure the Offering: Translate services and capabilities into clearly defined, ready to sell solutions across promotional, digital, and omnichannel activations.
- Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
- Sales & Client Support: Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value driven marketing narratives.
Sales Enablement & Marketing Assets
- Sales Toolkit Ownership: Design, develop, and maintain the company’s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
- Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
- Sales Team Training & Alignment: Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
- Tools & Usage Evaluation: Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.
Activations & Project Leadership
- End to End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
- Cross Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
- Field & Performance Evaluation: Assess activation and solution performance both analytically and on ground, identifying optimization and evolution opportunities.
- Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.
Qualifications
- 5+ years of experience within a Promotional, BTL, Shopper Marketing, or Marketing Solutions environment in the GCC.
Required Skills
- Hybrid Capability: Demonstrated ability to operate across strategy, creative development, and operational coordination within fast moving business contexts.
- Project & Activation Management: Strong hands on experience managing multi stakeholder initiatives involving creative, operational, and client facing dimensions.
- Analytical & Commercial Mindset: Ability to evaluate activation performance, interpret business signals, and formulate actionable improvement recommendations.
- Communication: Professional fluency in English is mandatory. Arabic is a strong advantage for regional retailers and partner interactions.
Preferred Skills
- Tech & Tools Proficiency: Advanced proficiency in presentation tools and comfort working with marketing, reporting, and project coordination platforms.
- Work Style: Comfortable operating in dynamic environments with evolving priorities and cross functional dependencies.
Pay range and compensation package
- AED 25000
Equal Opportunity Statement
- We are committed to diversity and inclusivity.
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