Marketing Manager (Loyalty Programs & Activations )

Overview

About The Role

Solutions Design & Innovation

• Structure the Offering: Translate services and capabilities into clearly defined, ready-to-sell solutions across promotional, digital, and omnichannel activations.
• Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.
• Sales & Client Support: Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value-driven marketing narratives.

Sales Enablement & Marketing Assets

• Sales Toolkit Ownership: Design, develop, and maintain the company’s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
• Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
• Sales Team Training & Alignment: Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
• Tools & Usage Evaluation: Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.

Activations & Project Leadership

• End-to-End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
• Cross-Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
• Field & Performance Evaluation: Assess activation and solution performance both analytically and on-ground, identifying optimization and evolution opportunities.
• Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.

Qualifications

Required Skills

• Hybrid Capability: Demonstrated ability to operate across strategy, creative development, and operational coordination within fast-moving business contexts.
• Project & Activation Management: Strong hands-on experience managing multi-stakeholder initiatives involving creative, operational, and client-facing dimensions.
• Analytical & Commercial Mindset: Ability to evaluate activation performance, interpret business signals, and formulate actionable improvement recommendations.
• Communication: Professional fluency in English is mandatory. Arabic is a strong advantage for regional retailers and partner interactions.

Preferred Skills

• Tech & Tools Proficiency: Advanced proficiency in presentation tools and comfort working with marketing, reporting, and project coordination platforms.
• Work Style: Comfortable operating in dynamic environments with evolving priorities and cross-functional dependencies.
• Pay range and compensation package